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Apple Sends Invites for Sept. 9 Event

 & Chloe Albanesius Executive Editor, News

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Apple on Thursday sent out invitations for a Sept. 9 event that is expected to include the launch of new iPhones and possibly the long-rumored iWatch.

"Please join Apple on September 9 for a special event," the invite says. "Wish we could say more."

As that message suggests, few other details were made available. The event information appears atop the traditional silver Apple logo, a bit of a change from last year's colorful invite, which hinted at Apple's multi-color iPhone 5c lineup. Things kick off at 10 a.m. PT in Cupertino; PCMag will be there, so stay tuned for all the details.

Apple is widely expected to launch its next-gen iPhones next month. Rumor has it that Cupertino will release a 4.7-inch iPhone, as well as a 5.5-inch phablet for the first time. Though Apple chief Tim Cook has expressed doubts about phablets in the past, there's no question that phones with larger screens are all the rage at the moment. In some cases, they have eaten into small tablet market share as consumers look to save money and purchase just one device.

Whether Apple is finally ready to increase its phone sizes from 3.5 and 4 inches to 4.7 and 5.5 inches will be revealed on Sept. 9.

And while Apple's September events have largely focused on the iPhone in recent years, Re/Code this week reported that the Sept. 9 event will also include the launch of a new wearable - likely the iWatch.

The site, which also correctly predicted that Apple would hold its iPhone event on Sept. 9, said that Apple's wearable will tap into its new HealthKit and HomeKit e-health and home automation efforts.

New iPads are not expected to be revealed at the Sept. 9 event. For the past two years, Apple has held separate events in October to announce refreshes to its tablet lineup.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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