Apple Sends Colorful Invites for Sept. 10 iPhone Event

Apple on Tuesday sent colorful invites for a Sept. 10 event at the company's headquarters in Cupertino, Calif., a big hint that the iPhone maker plans to unveil a new line of smartphones that breaks away from its traditional black-and-white color scheme.

?wmode=transparent"This should brighten everyone's day," the invitation reads. The event starts at 1 p.m. Eastern and PCMag will be there, so stay tuned for all the details. Rumors about a Sept. 10 event emerged last month when All Things D, citing sources familiar with Apple's plans, reported that Apple would be unveiling the next edition of the iPhone on that date.

The invitation features a white Apple logo against a background of colorful circles, lending credibility to the rumors that the next iPhone, widely referred to as the iPhone 5S, will come in several new colors. In recent weeks, rumors have been swirling that the iPhone 5S will come in gold and graphite color options, alongside the existing white and black models.

Apple insider Sonny Dickson last week published a gallery of photos on his website, showing what he claims is the new "gray or graphite color with black trim." Meanwhile, rumors about the gold iPhone ramped up last month when several credible news outlets confirmed that Cupertino will indeed add a champagne-hued color option to its iPhone lineup. Other iPhone 5S rumors tip a new A7 chip and a convex home button with a space for a fingerprint sensor.

The colorful circles may also be a nod to the iPhone's lower-cost cousin, dubbed the iPhone 5C, which Apple is also rumored to be prepping for release. According to recent reports, the iPhone 5C may be priced at around $399 off-contract and come with at least five multi-colored back enclosures, including blue, red, yellow, green, and white.

The Sept. 10 unveiling will put the next-generation iPhone two days short of a full year since the iPhone 5 was revealed. For more, check out our iPhone Rumor Roundup slideshow above and for our first take on the Apple event, plus the other top tech news of the day, watch PCMag Live featuring Dan Costa and Sascha Segan:

About Our Expert

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade.

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes.

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app.

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth.

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light.

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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