PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Report: iWatch Expected at Sept. 9 iPhone Event

 & Chloe Albanesius Executive Editor, News

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

Apple is rumored to be hosting a Sept. 9 press event to show off its new iPhones, but a new report says that the iWatch will also makes it debut next month.

According to Re/code, Apple will "unveil a new wearable" at the Sept. 9 event alongside two new iPhones, which many believe will sport 4.7-inch and 5.5-inch displays.

Re/code did not specify that the device is indeed the iWatch, but said that the wearable will tap into Apple HealthKit and HomeKit, the e-health and connected home offerings Apple showed off at WWDC.

Re/code was also the one to report the Sept. 9 date. The staff, which was previously at All Things D, has a good track record when it comes to rumors about Apple events, so it's likely that a wearable is indeed on the agenda.

Of course, invites have yet to go out. They typically arrive about a week ahead of event, though, so be on the lookout next week.

Rumors about the iWatch, meanwhile, have been making the rounds for about two years. Last year, Apple CEO Tim Cook said at the D11 conference that wearables were "incredibly interesting," but didn't divulge Apple's plans, of course.

But the company has been snapping up executives with backgrounds in fashion, fitness gadgets, and watches - from Tag Heuer senior executive Patrick Pruniaux and Nike Fuel Band design director Ben Shaffer to retail chief Angela Ahrendts, who was previously at Burberry.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

Read full bio