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Microsoft: Kinect Sales Hit 2.5M

 & Chloe Albanesius Executive Editor, News

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Microsoft Unveils Xbox Live Marketplace Black Friday Deals

Microsoft announced Monday that it has sold 2.5 million Kinect sensors since its release 25 days ago.

The news comes two weeks after Microsoft said it sold 1 million Kinect devices since its November 4 launch.

"We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand," Don Mattrick, president of the Interactive Entertainment Business at Microsoft, said in a statement. "With sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of 5 million units sold to consumers this holiday."

Microsoft said strong demand over the Black Friday holiday helped boost sales. Nik Nayar, vice president of merchandising at Target, said Kinect on the Xbox 360 was a "top performer" at the store over the weekend. "We expect Kinect will be a must-have gift this holiday season, so Target will continue to receive consistent shipments of Kinect throughout December," Nayar said.

The device is now available at more than 60,000 retailers in 38 countries, Microsoft said. The news comes the same day that Nintendo announced that sold 1.5 million gaming systems during the week of Black Friday.

For more details, see PCMag's full review of Kinect and the slideshow below.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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