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Nintendo Sells 1.5M Game Systems Over Black Friday Week

 & Chloe Albanesius Executive Editor, News

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Red Wii Bundle

Nintendo said Monday that it sold 1.5 million of its video game consoles during the week of Black Friday.

Between November 21 and November 27, Nintendo sold 900,000 of its Nintendo DS systems and 600,000 Wii consoles, according to internal sales estimates.

"U.S. shoppers bought about 9,000 Nintendo hardware systems nonstop for every hour of every day during the week of Black Friday," Reggie Fils-Aime, Nintendo of America president, said in a statement.

Nintendo said its new hardware colors and bundles helped fuel sales. In celebration of the 25th anniversary of the Super Mario Bros. game, Nintendo in October released several red Wii and DSi XL bundles, as well as the new Wii Remote Plus.

The red Wii bundle includes a red Wii console, the "Super Mario Bros." Wii game, a red Wii Remote Plus controller, Wii sports, and a red Nunchuck controller for $199.99. The red Nintendo DSi XL bundle, meanwhile, includes a red DSi XL with special artwork, the "Mario Kart" DS video game, three pre-installed titles and built-in software, and a large, red stylus for $179.99.

Nintendo is also offering orange and green Nintendo DSi systems, bundled with the "Mario Party" DS game for $149.99.

Nintendo gaming systems have some competition this holiday season thanks to the Microsoft Kinect. The motion-controlled device for the Xbox 360 is proving to be one of the season's must-have gadgets.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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