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Microsoft Sells 1 Million Kinect Devices in 10 Days

 & Chloe Albanesius Executive Editor, News

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Microsoft has sold 1 million Kinect devices since its November 4 launch and is on track to reach 5 million by year's end, the company announced Monday.

"We are appreciative of the response we have seen from consumers that has culminated in sales of more than 1 million units in the first 10 days on the market for Kinect for Xbox 360," Don Mattrick, president of the Interactive Entertainment Business at Microsoft, said in a statement. "This is a great start to the holiday season, and we will continue to work with our retailer partners to keep pace with high demand and deliver against our plan to sell more than 5 million Kinect sensors worldwide by the end of this year."

Kinect is a single piece of hardware that connects to Xbox 360 game console and lets players control the game via their bodies; no controller necessary. Kinect launches in Asia on November 18 and in Japan on November 20. By the holiday season, it will be available in 60,000 retailers in 38 countries.

Customers can purchase Kinect as a standalone product for $149.99 or in various bundles: an Xbox 360 4G console with Kinect for $299.99 and the "Kinect Adventures" game; or the Xbox 360 250GB console with Kinect and the "Kinect Adventures" game for $399.99.

One thing Microsoft does not want you doing with its Kinect is hack it for profit. Earlier this month, DIY electronics company Adafruit Industries offered a $2,000 bounty to anyone who could develop an open-source driver for the Kinect; much to Microsoft's chagrin. Someone apparently succeeded days later, though Google's Matt Cutts is reportedly offering his own $2,000 bounty.

For more details, see PCMag's full review of the Kinect and the slideshow below.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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