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AT&T Turbo Plan Charges More for Steadier Service

AT&T Turbo offers 'enhanced data connectivity' for an extra $7 per month per line. But why not just offer it to all customers at no extra charge?

 & Michael Kan Principal Reporter

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AT&T is offering a more secure mobile connection—for a price.

AT&T Turbo will cost an additional $7 per month per line on eligible plans. In return, customers with 5G phones will receive "enhanced data connectivity for real-time responsiveness."

The company appears to be marketing the Turbo plan to online gamers and live streamers, where data stability matters. "For example, if customers want less freezing or stuttering and lower latency when milliseconds matter in gaming, AT&T Turbo can help offer real-time responsiveness by improving the performance of customers’ data on the network," the carrier says.

Still, the need to pay for an "optimized" data connection rather than having it added for free may annoy existing consumers. The Turbo plan also arrives days after the Federal Communications Commission reinstated net neutrality rules to ensure carriers and ISPs treat all legitimate internet traffic equally, instead of allowing them to block or throttle such traffic selectively. 

That said, the FCC reinstated net neutrality without addressing "5G network slicing," which a carrier can use to segment parts of their network for different use cases or customers. This slicing has sparked concerns that companies will operate paid fast lanes, forcing consumers to spend more for better connectivity. (The FCC told The Washington Post that it "will not allow ‘network slicing’ to be used as a get-out-of-jail free card for net neutrality violations.")

So far, AT&T hasn’t given specifics on the Turbo plan, such as the expected latency or download speeds. But a company spokesperson said network slicing is not involved.

The carrier also frames the new offering as in compliance with the FCC’s net neutrality rules. “Consistent with open internet principles, once turned on the boost applies to a customer's data regardless of the internet content, applications, and services being used,” it says. 

AT&T will likely release more details about Turbo when the sign-up process begins tomorrow.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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