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Zuckerberg Unveils Meta Quest 3 Ahead of Apple's Rumored VR Reveal

The Quest 3 is slated to arrive this fall for only $499. In contrast, rumors suggest Apple's own VR headset will cost around $3,000.

 & Michael Kan Principal Reporter

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As Apple prepares to launch its own rumored virtual reality product, Mark Zuckerberg today revealed the Quest 3, a VR headset that arrives this fall starting at only $499. 

In a video showing off the product, the Meta CEO says the Quest 3 is the company’s “most powerful headset yet.” It stands out by incorporating several exterior lenses to enable “full color passthrough” for a “high-res color mixed reality.” This means you’ll be able to view your real-world surroundings, despite strapping on the headgear. 

The previous Quest models have also included passthrough, but images can be restricted to black and white, along with grainy textures. The Quest 3, on the other hand, promises to take the image quality to the next level, paving the way for augmented reality experiences that can overlay VR objects on your real-world sight. 

Other enhancements include a higher resolution screen inside the VR headset, which is 40% thinner than the Quest 2, which should make the new device more comfortable to wear.

The headsets compared
Quest 2 vs. Quest 3

The silicon inside the VR headset has also been upgraded with a “next gen” chip from Qualcomm designed to offer "twice the graphical performance as the previous generation Snapdragon GPU in Quest 2."

"We also completely redesigned Quest 3’s Touch Plus controllers with a more streamlined and ergonomic form factor," the company added in a blog post. "Thanks to our advances in tracking technology, we’ve dropped the outer tracking rings so the controllers feel like a more natural extension of your hands and take up less space."

The new controllers

Zuckerberg made no mention of Apple. But he’s likely trying to steal the spotlight from the iPhone maker, which is expected to reveal its own VR headset during next week’s WWDC. According to Bloomberg, Apple’s rival product will also boast some cutting-edge augmented reality tech, but it’ll cost about $3,000, putting it out of reach for most consumers. 

Meta itself has also tried to sell a premium VR headset with the Quest Pro, which originally retailed for $1,499. But the company has since cut the price down to $999 in a sign that the public has little appetite for expensive VR gear.

In contrast, the Quest 3 tries to keep the pricing affordable to mainstream consumers, although the Quest 2 originally launched at $299 before a price hike brought it to $399. Zuckerberg plans on revealing more about the device during the Meta Connect conference on Sept. 27. Stay tuned for our coverage.

In the meantime, Meta says it's going to lower the Quest 2 back to the original $299 starting price on June 4. The company added: "In an upcoming software update, we’re updating the Quest 2 and Quest Pro GPU and CPU. Quest 2 and Pro will see an up-to 26% CPU performance increase with an up-to 19% GPU speed increase for Quest 2 and 11% for Quest Pro." 

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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