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Another streaming service is rebranding, and this time it's a Paramount+ tier. The brand has changed Paramount+ With Showtime to Paramount+ Premium.
The move is happening because Paramount is also bringing a limited number of its Showtime-produced programming to its cheaper tier. The brand says that made the name change necessary, but Paramount+ With Showtime is also a bit of a mouthful.
Showtime programming is not leaving the service. "Showtime programming remains an important part of Paramount+, and is still prominently represented on the service!" it says in a support post.
Pricing also remains the same: Paramount+ Premium is $12.99 a month or $119.99 per year, and there's also an ad-supported Essential plan for $7.99 a month.
Paramount+ started its streaming life as CBS All Access in 2014. A year later, a standalone Showtime streaming service debuted. In 2021, CBS All Access became Paramount+, and by mid-2024, Paramount Global shut down Showtime and moved everyone to Paramount+.
This move comes soon after Warner Bros. Discovery (WBD) announced plans to once again call its Max streaming service HBO Max, a little under two years after the original name change. The studio recruited the stars of some of its biggest shows to make fun of the flip-flop. In a trailer for the second season of Peacemaker, John Cena can be seen talking with his colleagues about his confusion of whether to call it HBO Max or not.