(Credit: Fox)
Fox today released more details about its upcoming streaming service. Dubbed Fox One, it will arrive later this year and feature content from Fox News, Fox Business, Weather, Sports, Fox Sports 1, FS2, BTN, Deportes, and the company's local stations.
"Fox One is designed to reach outside of the pay-TV bundle and deliver all the best Fox- branded content directly to viewers wherever they are,” says Pete Distad, Fox One CEO.
Distad promises "cutting edge technology to enhance the user experience across the platform." That includes what the company is teasing as “advanced personalization" that "adapts to viewing preferences while seamlessly integrating live and video on-demand content." So far that doesn't sound particularly unique compared to how algorithmic tech on other streaming services will recommend similar TV shows, films, and more.
Pricing has not been announced, but Fox CEO Lachlan Murdoch says it "will be healthy and not a discounted price,” CNBC reports, though Fox is looking at possible bundles with other services.
The company's teaser website shows clips of reality shows like The Floor, Hell's Kitchen, and The Masked Singer, and its animated sitcoms Krapopolis, Bob's Burgers, and Grimsburg.
Sports, however, will play a big role on Fox One. The company says it wants the streamer up and running in time for football season in early September. Earlier this year, its free video-streaming service Tubi live-streamed the Super Bowl for the first time without any major glitches.
Last year, ESPN, Fox, and Warner Bros announced a joint sports-streaming platform known as Venu, which was intended to provide fans in the US with a single platform to catch all the top sporting events for $42.99 per month. But after sports streaming service Fubo sued, Disney combined its Hulu + Live TV business with Fubo in a $220 million deal that squashed the suit but also meant the end of Venu.
Fox also offers the Fox Nation streaming service for $6.99 per month.