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Google Flights Will Tell You the Cheapest Time to Book a Ticket

Google has apparently amassed enough historical data to pinpoint when tickets for a large crop of routes are at their cheapest.

 & Michael Kan Principal Reporter

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Google is trying to solve a problem that has long vexed travelers everywhere: When is the best time to book the cheapest flight? Starting this week, the company will answer that question through Google Flights.

The service is already designed to help you find the cheapest airline tickets from third-party providers. It shows you the cheapest flights for a given day and destination, and can show you how the fare compares to past price averages for the same route.

But whether you should buy a plane ticket now or wait for prices to go down is something that has eluded Google Flights until now. 

The tech giant has apparently amassed enough historical data to pinpoint when tickets for a large crop of routes are at their cheapest. “For searches with reliable trend data, you’ll now see when prices have typically been lowest to book your chosen dates and destination,” Google wrote in a blog post on Monday.  

As an example, Google showed the feature will suggest the period between Sept. 13 to Dec. 7 is typically the best time to obtain the cheapest flights for New York to Miami. The user can also click a drop-down menu with more details, which will suggest they buy the ticket one to three months before takeoff in order to save $59 on the fare. 

Google adds that the feature can also tell you if the ticket you’re looking to buy is in a “sweet spot” for the best fare. “Or you might learn that prices have usually dropped closer to takeoff, so you decide to wait before booking. Either way, you can make that decision with a greater sense of confidence,” Google says. 

It arrives as the company has been bulking up the Google Flights service with more functions, including the ability to track pricing changes. In April, Google also began piloting a feature for select flights in the US that’ll guarantee the lowest fare or your money back.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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