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This Emoji Is the Most Popular in the US—and the World

And it's not the Wordle emoji, though that ranks higher than we would have expected.

 & Carol Mangis Managing Editor

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Since their 2012 debut in Apple's iOS 6, emojis have spread like ? to myriad platforms and become an integral part of our lexicon. Simply put, emojis add context and emotion to our texts and posts. And emojis very nearly are a universal language, with a few exceptions.

Online word-search tool Crossword-Solver set out to discover the most popular emojis in various regions and countries, as well as differences in how emojis are perceived; to do so, it retrieved and analyzed 9 million geotagged tweets.

So it seems the entire world is laughing and loving: The clear winner is the "tears of joy" emoji (?), the most commonly used in 75 countries. And in second place is the heart. Be careful how you use the latter, though: The study points out that in some situations, sending someone a red heart in Saudi Arabia can be considered a “harassment crime." ?

world map of most common emojis

Here in the US, the tears of joy also rule. But you'll note that a little green square crops up as the most popular for several states—in fact, it's the second-most-popular emoji in the country. Yes, it's the Wordle emoji.

map of most common emojis per us state

You'll find much more information about worldwide emoji use at Crossword-Solver's website.

About Our Expert

Carol Mangis

Carol Mangis

Managing Editor

My first editorial job (as a nascent copy editor) was at PC Magazine. I started working here in 1997, when print was huge (as was the magazine itself), personal computers were well on the way to becoming mainstream, smartphones didn’t exist, and floppy disks were de rigueur. I worked up to Senior Editor, then left in 2010 for Consumer Reports to work for its electronics team. After spending one lost year in marketing, I happily returned to PCMag in 2016 to edit and produce the PCMag Digital Edition, which I’m still doing today, along with various other projects as they arise. 

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