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Is Mobile Gaming Ridiculous?

 & Lance Ulanoff Former Editor in Chief

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    Buying Guide: Is Mobile Gaming Ridiculous?

    Lance Ulanoff

    Contents

    When I was asked to speak at the third annual Mobile and Online Games forum earlier this month, I was surprised—I'm not exactly a mobile-gaming expert or even a fan. I realized that my presence must have been intended as a bit of counter-programming—perhaps the naysayer voice. Ah, now there was a role I could warm up to. And so I began to map out my speech.

    I would begin my speech…

    In all honesty, I'm not a big believer in mobile gaming. I just don't get it. I am positively stunned at the size and popularity of this market (huge in Europe, exploding here). There are hundreds of games, dozens of Web sites, and many companies making lots of money producing all manner of games (from the simple golf game to the more complicated run-and-shoot to adult strip poker—in fact, there seems to be a preponderance of the latter).

    The audience should feel me warming to my topic.

    But what's the attraction of mobile gaming? I mean, look at these things. A typical mobile phone's screen is an inch or so wide and a couple of inches long. What's worse, you play on a keypad roughly the size of a playing card. Who can play an action game without getting a terrible phalanx-based cramp? I guess I understand grown men warming up to these games—those who are too embarrassed to carry around a Game Boy. They're happy to have a mobile phone for business calls and surreptitious gaming. "Look," they say, "I use the phone for work. Pay no attention to the strip poker game on the screen…" But these guys have to be a small slice of the market, right?

    And why would the target market—kids and teens—want to play games on a cell phone when they can play on the bigger, brighter screens and more useful controls found on a the Sony PSP, Nintendo DS and Nintendo Game Boy Advance SP?

    I also thought the dual barriers of price and the difficulty of getting games onto the phones would surely present an insurmountable hurdle for mobile phone gaming success. And, until recently, high speeds on mobile phones were a pipe dream. Of course now we're watching video on our cell phones.

    Hmm, that doesn't exactly support my theory. Perhaps I should strike the previous sentence. Nah, I'm sure I'll resolve it in the end.

    So good, now we can download these 5MB to 15MB, $5 to $12 (today's typical sizes and prices) games with ease, but are they playable or compelling?

    At this point, the audience might perceive me as antigaming. If they haven't been reading my columns, that would be a fair assumption. But loyal readers know that I own a GameCube, that I have tried Xbox, and that I—well, maybe they don't know this—have been playing first-person shooter games on my PC since the days of Wolfenstein 3D. No, I'm over-thinking this. I know games and can become as obsessed about them as the next person.

    I'm sorry, but the new wave of mobile-gaming enthusiasm, heck, even the prospect of speaking at this forum [must remember to insert name of conference here] failed to convince me that I was standing at the brink of something big.

    Huh? This isn't going as I had planned. Can I have a change of heart mid-speech? I guess I have to admit that I'm torn. Odd. I thought I knew what this speech was going to be about until a week ago. I guess I can recount what happened and throw myself on the mercy of the stage. Here's hoping no one brought tomatoes.

    But that was before two recent events forced me to reconsider my position on mobile gaming.Continue reading...

    About Our Expert

    Lance Ulanoff

    Lance Ulanoff

    Former Editor in Chief

    A 25-year industry veteran and award-winning journalist, Lance Ulanoff is the former Editor in Chief of PCMag.com. Lance Ulanoff has covered technology since PCs were the size of suitcases, "on line" meant "waiting" and CPU speeds were measured in single-digit megahertz. He's traveled the globe to report on a vast array of consumer and business technology. While a digital veteran, Lance spent his early years writing for newspapers and magazines. He's been online since 1996 and ran Web sites for three national publications: HomePC, Windows Magazine and PC Magazine. A graduate of Hofstra University, Lance has history with the PCMag brand that spans nearly two decades, having worked there in the early 90s and returning in 2000 to relaunch PCMag.com. In 2007 he was named Editor-in-Chief. During his tenure, Lance guided the brand to a 100% digital existence. In his capacity as Senior Vice President, Content, for Ziff Davis, Inc., Lance oversees content strategy for all of Ziff Davis' Web sites. His long-running column on PCMag.com has earned him a Bronze award from the ASBPE. Winmag.com, HomePC.com and PCMag.com have all been honored under Lance's guidance. Lance served host of PCMag's weekly podcast, PCMag Radio and makes frequent appearances on national, international, and local news programs including Fox News, the Today Show, Good Morning America, CNBC, CNN, Bloomberg TV, NY1, CNN HLN, BBC, New York's Eyewitness News, News Channel 4, and WCBS. He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. Lance has been an invited guest speaker at numerous technology conferences including Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight and Digital Media Wire's Games and Mobile Forum. Lance also posts to Twitter all day long. You can follow his tech industry activities and thoughts at http://twitter.com/LanceUlanoff

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