Tim Cook thinks his company is doing a lot better at safeguarding users' personal information than its Silicon Valley rivals.

The Apple CEO on Tuesday evening delivered a speech via video in Washington, D.C. blasting others in the Valley for collecting and selling users' personal data, according to a report from TechCrunch. Though he didn't explicitly name names, Cook was clearly referring to tech giants like Facebook and Google, which make money through targeted advertising based on information they collect from users.

"I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information," Cook reportedly told the crowd attending EPIC's Champions of Freedom event. "They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be."

Apple, in contrast, doesn't want its customers' data, Cook said, reiterating a message he has conveyed in the past.

"We don't think you should ever have to trade it for a service you think is free but actually comes at a very high cost," Cook said, according to TechCrunch. "This is especially true now that we're storing data about our health, our finances and our homes on our devices."

He then went on to take a thinly veiled shot at Google's new Photos app, unveiled last week at I/O. The new app offers unlimited free storage for photos up to 16 megapixels and high-definition video up to 1080p.

"We believe the customer should be in control of their own information," Cook said. "You might like these so-called free services, but we don't think they're worth having your email, your search history, and now even your family photos data mined and sold off for god knows what advertising purpose. And we think some day, customers will see this for what it is."

According to EPIC, the CEO also reiterated his support for encryption technology and urged the feds to accept that it will become the norm. "Let me be crystal clear—weakening encryption, or taking it away, harms good people that are using it for the right reasons," he said. "And ultimately, I believe it has a chilling effect on our First Amendment rights and undermines our country's founding principles."

Apple and its rivals recently urged the Obama administration to support encryption technology, which is on by default in iOS 8 and Android Lollipop. Agencies like the FBI and NSA have argued that it will make it harder to snoop on suspected criminals and catch terrorists.

But despite Cook's assurances, Apple isn't exactly the poster-child for privacy. From the leak of celebrity nudes from iCloud (which Apple maintains was not its fault) to charges that its devices allowed third-party apps to unlawfully collect and use its users' personal information for commercial purposes, Apple has faced its fair share of privacy challenges in the past.