(Credit: Amazon)
UPDATE 2/25/26: Instagram's experiment with bringing Reels to your home's biggest screen is expanding to Google TV.
Announced by Instagram CEO Adam Mosseri, the feature is still in testing before a full rollout at a later date. If you own a Google TV product, such as Google's Streamer 4K, and live in the US, you can download Instagram to try it for yourself, but be aware that it's still in an early build, so there may be issues with how it works.
Original Story 12/17/25:
Ever since YouTube Shorts came to smart TVs back in 2022, it was inevitable we’d see more short-form video come to our home's biggest screens. Instagram for TV is up next, and it's available in early testing across the US.
Announced by head of Instagram, Adam Mosseri, the platform is designed for to play short-form video on your TV so “you can watch content together" with family and friends.
If you boot up Instagram for TV, you’ll see your normal recommendations in a section called For You at the top of the screen.
It will also quickly recommend content based on your known interests. For example, if you watch a lot of beauty videos, you should see a breakout with a selection of videos around that topic, alongside other topics you've shown an interest in.
You can also search for a video, creator or topic. The videos appear in portrait on your TV with buttons on the right-hand side so you can like, comment, share, and repost from your TV. You can also see people who you follow who have liked the video you're watching on the left-hand side.
The app is available to download now in the US on select Amazon Fire TV devices. Those are the Fire TV Stick HD, the second-gen Fire TV Stick 4K Plus, and both generations of the Fire TV Stick 4K Max.
It's also available through Amazon's own TV products, including the Fire TV 2-Series, Fire TV 4-Series, and Fire TV Omni QLED Series.
Once downloaded, your TV can juggle up to five accounts allowing you to easily switch between different people in your home. Amazon also recommends setting up a dedicated Instagram account for your home's viewing if you want to avoid changing one person's algorithmic feed.
Mosseri said Meta will be adding “more features and support for additional TV devices over time.” There’s no clear sign of when Instagram for TV will come to other devices, and considering this is in its testing phase it may be a while until Meta is ready to expand.
Meta first began teasing a TV version of its app back in October. Mosseri spoke at Bloomberg’s Screentime event saying he believed it to be a mistake for the brand not to have explored a TV alternative earlier.