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Meta's Threads may have faced some early stumbles in sustaining user activity, but the app has now reached 200 million monthly active users.
Threads crossed the 200 million threshold on Thursday, according to a post from Instagram Head Adam Mosseri. “My hope is that Threads can inspire ideas that bring people together, and this amazing community continues to grow,” he wrote.
The growth is considerable since Threads only launched 13 months ago. The app's integration with Instagram gave Threads a headstart in attracting an initial wave of users. It topped 100 million monthly active users in October.
Still, Threads hasn’t reached the scale of Twitter/X, which had 600 million monthly active users in May, according to company owner Elon Musk. However, media reports and third-party research suggest that X’s growth has stagnated to about 251 million daily active users, although the company says user time spent on the platform has reached historic highs.
In an earnings call earlier this week, Meta CEO Mark Zuckerberg also discussed Threads, saying, “We're making steady progress towards building what looks like it's going to be another major social app. And we are seeing deeper engagement, and I'm quite pleased with the trajectory here.”
His goal is to eventually drive 1 billion users to Threads, although he expects such growth to take years. “But I do think that these kinds of opportunities are pretty rare and that's something that we are just really excited about,” he added.
That said, in one potential downside, Threads is preparing to incorporate more ads on the platform, which could annoy users.