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Twitter $8 Verified Plan Relaunches Dec. 2 With Blue, Gold, and Gray Checkmarks

Elon Musk says 'all verified accounts will be manually authenticated before check activates.'

 & Matthew Humphries Former Senior Editor

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Elon Musk has confirmed that Twitter Blue is set to officially relaunch on Friday, Dec. 2 along with a few different checkmark color choices.

In a tweet this morning, Musk explained that the relaunch next Friday is tentative, so it could change. He also referred to it as "Verified," suggesting the premium service may no longer be called Twitter Blue. Changing the name makes sense because Musk also explained how (as expected) the checkmarks will now be different colors.

He promised a "longer explanation" next week, but basically companies get a gold checkmark, governments get a gray checkmark, and individuals get the standard blue checkmark. Musk went on to explain in a follow-up tweet that all verified humans will have the same blue checkmark, but public officials will be differentiated by a "tiny logo" showing their organization, assuming it has been verified.

For your typical Twitter user, it's still the case that paying $8 a month gets you a blue checkmark. For everyone else, it's a little more complicated. It's also unclear how the manual authentication will work, especially when you consider millions of accounts could be vying to sign up to be Verified next week.

Twitter is certainly going to be a hive of activity next week when you consider suspended accounts are being offered an amnesty. Whatever is left of the moderation/verification team is going to get its first real taste of what Musk meant by being "extremely hardcore."

About Our Expert

Matthew Humphries

Matthew Humphries

Former Senior Editor

My Experience

I started working at PCMag in November 2016, covering all areas of technology and video game news. Before that I spent nearly 15 years working at Geek.com as a writer and editor. I also spent the first six years after leaving university as a professional game designer working with Disney, Games Workshop, 20th Century Fox, and Vivendi.

I hold two degrees: a Bachelor's degree in Computer Science and a Master's degree in Games Development. My first book, Make Your Own Pixel Art, is available from all good book shops.

My Areas of Expertise

  • PC components and system building
  • Raspberry Pi
  • Software development
  • Storage technology
  • Video games and gaming hardware

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