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Elon Musk Delays Twitter Blue Relaunch, Considers Multiple Checkmark Colors

The $8 subscription will be relaunched when 'there is high confidence of stopping impersonation.'

 & Matthew Humphries Former Senior Editor

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The relaunch of Twitter Blue was scheduled for Nov. 29, but Elon Musk announced last night that the reintroduction of "Blue Verified" is being delayed.

Musk explained in a tweet that the subscription will only relaunch when "there is high confidence of stopping impersonation." There's also a chance the subscription will end up being called something other than Twitter Blue because Musk mentioned that the service, "will probably use different color check for organizations than individuals."

Twitter Blue originally relaunched as a $7.99 subscription on Nov. 5, but was quickly disabled on Nov. 11 due to how many verified impersonation accounts were appearing. We've been left wondering what other features will form part of the new Twitter Blue, but now we also have the prospect of multiple colors being used. Will individuals get blue checkmarks or organizations? And what other color will Twitter choose to use?

Since Twitter Blue was taken down, quite a lot has happened in the weeks that followed. Many users have started looking for a new home and found Mastodon, hundreds of employees decided to quit rather than becoming "extremely hardcore," and multiple high-profile banned users got their accounts reinstated, including Donald Trump. I doubt anybody could accurately predict what happens next.

About Our Expert

Matthew Humphries

Matthew Humphries

Former Senior Editor

My Experience

I started working at PCMag in November 2016, covering all areas of technology and video game news. Before that I spent nearly 15 years working at Geek.com as a writer and editor. I also spent the first six years after leaving university as a professional game designer working with Disney, Games Workshop, 20th Century Fox, and Vivendi.

I hold two degrees: a Bachelor's degree in Computer Science and a Master's degree in Games Development. My first book, Make Your Own Pixel Art, is available from all good book shops.

My Areas of Expertise

  • PC components and system building
  • Raspberry Pi
  • Software development
  • Storage technology
  • Video games and gaming hardware

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