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Apple iPhone 12 Event Set for Sept. 15

Like Apple's Worldwide Developer Conference this summer, next week's presentation will be a virtual event. It kicks off at 10 a.m. PT / 1 p.m. ET from Apple Park, and will be live-streamed on Apple's website.

 & Chloe Albanesius Executive Editor, News

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Apple today confirmed it will hold a Sept. 15 event, where it will likely unveil the iPhone 12 lineup and a new Apple Watch, among other things.

Few details were revealed; the announcement features a looping, snake-like Apple logo. Like its Worldwide Developer Conference (WWDC) this summer, next week's presentation will be a virtual event. It kicks off at 10 a.m. PT / 1 p.m. ET from Apple Park, and will be live-streamed on Apple's website.

The news comes after eagle-eyed Twitter users spotted an Apple Event emoji hashtag earlier today. That prompted people to suggest news might be coming this week, but it appears we'll have to wait a few days.

As for what to expect, the time is right for a new iPhone; last year's iPhone 11 lineup made its debut on Sept. 10. That was before COVID, of course, and Apple has already cautioned that its next iPhones might arrive later than usual. "As you know, last year we started selling new iPhones in September. This year, we project supply to be available a few weeks later," Apple CFO Luca Maestri said in July.

So, Apple might announce the iPhone 12 lineup next week, but not release them until October. Here's everything we (think) we know about Apple's newest smartphones.

Last fall also saw the arrival of the Apple Watch Series 5, so a Series 6 is likely on the agenda too. Here's what we thought of the new watchOS 7 beta.

Apple will probably announce the public launch dates for iOS 14 and macOS Big Sur, both of which are in public betas right now.

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About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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