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Apple's Next iPhone Will Arrive a 'Few Weeks' Later Than Usual

'As you know, last year we started selling new iPhones in September. This year, we project supply to be available a few weeks later,' Apple's CFO says.

 & Michael Kan Principal Reporter

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The next iPhone will arrive a little later than usual this year, Apple CFO Luca Maestri said during a Thursday earnings call.

"As you know, last year we started selling new iPhones in September. This year, we project supply to be available a few weeks later," he said. As a result, expect the rumored iPhone 12 to land in October. Last year's iPhone 11 went on sale on Sept. 20.

The delay likely has to do with Apple's supply chain, which COVID-19 disrupted when the virus broke out across China in January. It's also possible the company needs more time to iron out its components; the next iPhone is rumored to include 5G connectivity.

In the meantime, the pandemic isn’t stopping people from buying existing iPhones. On Thursday, Apple reported its second quarter earnings, which reveal sales of the product were up 2 percent year over year, despite the economic impact from COVID-19. 

During the quarter, Apple raked in $26 billion in revenue from smartphone sales, thanks in part to the iPhone SE. The company released the model in April with a starting price of $399, and apparently, customers have been eating it up. Apple CEO Tim Cook described the product’s arrival as a “strong launch.”

“The iPhone 11 is still our most popular smartphone, but the iPhone SE helped our results,” he said during an earnings call. Another factor that helped boost iPhone sales was the “economic stimulus” governments have been sending to consumers. 

According to Apple's CFO, the company's product sales initially fell in the first weeks of April when COVID-19 lockdown orders caused many consumers to stay at home. However, sales began to pick up in May and June when retail stores began to reopen. 

Demand for all other Apple products, including the Mac and iPad, were also up during the quarter. Due to COVID-19, and the need to work from home, many consumers have been buying laptops for themselves or for children, which has led to a surge in PC sales. 

Apple’s overall revenue for the quarter increased 11 percent year over year to $59.7 billion.

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About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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