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Google to 'Supercharge' Nest by Absorbing It

Google's AI and voice assistant technology will be "at the core" of new smart home products that Nest is developing with the search giant.

 & Michael Kan Principal Reporter

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Nest Labs will no longer develop smart home products as a mere subsidiary of Alphabet. It's joining Google, which intends to integrate its technology into Nest products.

"The goal is to supercharge Nest's mission," Google said in a Wednesday blog post.

Both Alphabet subsidiaries have already been integrating their hardware and software products together. But moving forward, Google's AI and voice assistant technology will be "at the core" of new products developed under the Nest line.

The decision also gives some clarity to Nest, which is best known for its smart thermostats. In 2014, Google shelled out $3.2 billion to buy the company in a move that should've also supercharged the smart appliance maker. But the deal has struggled to pay off.

One problem is that Nest and Google overlap in the smart home space as subsidiaries under Alphabet. For instance, the two were reportedly developing a software product with similar functions and the same name, Weave.

In 2016, Nest also faced negative press for failing to introduce new products. In that same year, the company's original CEO Tony Fadell left.

Since then, Nest has developed some new tech, including a smart doorbell that's slated to ship in March. On Wednesday, Google revealed that Nest sold more devices in 2017 than the previous two years combined. However, in an interview with CNET, Nest's current CEO Marwan Fawaz said it had shipped 11 million products to date — not exactly an incredible amount, given that its smart thermostat first went on sale in 2011.

The two companies are coming together as they face stiff competition from Amazon and Apple in the smart home market. Google has been responding by selling its smart speakers under the Google Home line. The company sold "tens of millions" of them last year.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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