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Roku Reaches Beyond Media Streaming, Launches Smart Home Line

Roku is releasing a full suite of smart home products developed in conjunction with Wyze, including light bulbs and home security cameras.

 & Will Greenwald Principal Writer, Consumer Electronics

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Roku has established itself as a go-to streaming entertainment brand, producing media hubs and a smart TV platform before expanding into soundbars that enhance your home theater experience and double as media streamers. Even the Roku TV platform has focused almost purely on content compared with Amazon Fire TV and Google TV. That's changing with the company's first foray into smart home devices.

Roku on Thursday announced a new line of smart home products, an ambitiously full spread of smart light bulbs and home security cameras, simply called Roku Smart Home.

Roku Smart Home Indoor Plug

The Roku Smart Home products were developed by Roku in collaboration with Wyze Labs, a brand notable for its affordable alternatives to high-end devices, such as the $35.98 Wyze Cam 3 and the $70.99 Wyze Thermostat, both of which earned Editors' Choice awards from PCMag. It's notable that Roku's Indoor Cam and Indoor Plug (pictured above) look nearly identical to the Wyze Cam 3 and the Wyze Plug, and that the other Roku products appear very similar to their Wyze equivalents.

Roku's smart home products will be available exclusively at Walmart starting October 17. At the time of writing, The line's cameras start with the Roku Indoor Camera SE for $26.99 and go up to the Roku Wire-Free Doorbell & Chime SE for $99.99. Smart plugs and lights start at $6.88 for the white Roku Smart Bulb SE and $8.88 for the Roku Indoor Smart Plug SE. We plan to test the products once they come out, so make sure to check back for more details.

About Our Expert

Will Greenwald

Will Greenwald

Principal Writer, Consumer Electronics

My Experience

I’m PCMag’s home theater and AR/VR expert, and your go-to source of information and recommendations for game consoles and accessories, smart displays, smart glasses, smart speakers, soundbars, TVs, and VR headsets. I’m an ISF-certified TV calibrator and THX-certified home theater technician, I've served as a CES Innovation Awards judge, and while Bandai hasn’t officially certified me, I’m also proficient at building Gundam plastic models up to MG-class. I also enjoy genre fiction writing, and my urban fantasy novel, Alex Norton, Paranormal Technical Support, is currently available on Amazon.

The Technology I Use

Where to start? I have a standard IT-issued Lenovo Thinkpad for writing and editing, supplemented with an iPad Air and an 8Bitdo Retro Keyboard when I want to write on the go. I also have a Lenovo Legion Go as a platform for running Portrait Displays’ Calman software and controlling the Klein K-10A colorimeter, Murideo SIX-G signal generator, and Leo Bodnar 4K Video Signal Lag Tester I use for testing TVs. 

For gaming, I use a Nintendo Switch 2, PlayStation 5, and Xbox Series X, and a GeForce 5080-equipped MSI gaming laptop. I like collecting retro games as well, and have an Analogue Pocket and a ton of classic consoles and portables. Photography is another interest, and I use a Sony A7 IV when I’m shooting products and events, and a Fujifilm X-Pro3 for my own attempts at visual creativity. And for reading and writing, I’ve become partial to the Kobo Sage for books and the ReMarkable 2 with Type Folio.

When it comes to phones and tablets, I’m pretty platform-agnostic. I use a Google Pixel 8 for my phone and an iPad Air for a tablet. Android, iOS, and iPadOS are all totally fine, but I need a Windows PC. MacOS just isn’t for me.

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