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Tariffs Return on Aug. 1, So You Might Want to Add That PC or TV to Your Cart ASAP

After the Trump administration fails on its '90 deals in 90 days' quest, the president announces a new round of tariffs, starting with Japan, Malaysia, and South Korea at 25%.

 & Michael Kan Principal Reporter

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Following a 90-day pause, President Trump is resuming his trade war by threatening to impose a 25% tariff on goods from Japan, Malaysia, and South Korea starting next month. 

On Truth Social, Trump posted the official letters he sent to the three countries notifying them about the 25% tariffs, which take effect on Aug. 1. "Our relationship has been, unfortunately, far from Reciprocal,” the president wrote in the letters, which cite the need for balanced trade.

The 25% duty also applies to Japanese, Malaysian, and South Korean imports that have been “transshipped” or rerouted through other countries to evade the tariffs. “If for any reason you decide to raise your Tariffs, then, whatever the number you choose to raise them by will be added onto the 25% that we charge,” Trump also noted.

The US imposed a 10% duty on many countries during the 90-day pause, so an increase to 25% is raising concern about price increases for consumer electronics. For example, Malaysia is home to a chip-packaging factory for AMD. It's unclear if semiconductors are exempt from this new round of tariffs.

In separate letters, Trump says Laos and Myanmar will face a 40% tariff while South Africa can expect a 30% tariff, similar to what the president first threatened to impose in April.

Last week, Trump announced a deal with Vietnam to increase its tariff rate to 20%, which is sparking fears that Nintendo will need to raise the price of the Switch 2 since the console is manufactured in the country. In addition, the same deal calls for a 40% tariff on any goods transshipped through Vietnam, which is expected to ensnare numerous imports from China.

Treasury Secretary Scott Bessent told CNN that many other countries are facing tariff rates that’ll “boomerang” back into effect, starting on Aug. 1, if they fail to reach a deal with the Trump administration. “So I think we’ll see a lot of deals very quickly,” he added. (In April, White House trade advisor Peter Navarro predicted "90 deals in 90 days," but the administration has fallen far short of that goal.)

So, consumers might consider buying now, rather than waiting, especially if Trump’s tariffs clamp down on India, Cambodia, and Taiwan, which are home to manufacturing for the iPhone, Switch 2, and various PC components.

(As it happens, Amazon's four-day Prime Day kicks off on July 8 with deals on laptops, Apple products, TVs, and more.)

As for Japan and South Korea, the countries each made up about 4% of electronics imports to the US, according to a 2021 survey from the US International Trade Commission. In contrast, China was responsible for a 33% share while Mexico came in second at 16.6%. The Trump administration is currently placing a 30% tariff on Chinese imports, although the two countries recently reached a vague trade deal.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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