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Nvidia's RTX 2080, RTX 2080 Ti Cards Arrive Sept. 20

The RTX 2080 will start at $699 while the RTX 2080 Ti will go for $999. A cheaper model, the RTX 2070, will be $499 when it arrives in October. The new cards promise a six-time performance boost over last-generation cards.

 & Michael Kan Principal Reporter

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Nvidia's next-generation gaming graphics cards, the RTX 20 series, will launch on Sept. 20 with a pair of products that'll start at $699.

The first batch of RTX GPUs, announced Monday, promise to bring "the biggest generational leap" in gaming graphics history, according to Nvidia CEO Jensen Huang. "Computer graphics will never be the same again," he said at the Gamescom conference in Germany.

The RTX 20 series will offer up to a six-time performance boost over Nvidia GPUs built with the older Pascal architecture, which was announced in 2016 and is used in the current GTX 10 lineup. The new cards will also feature faster GDDR6 memory, which will enable players to run games at 4K resolution at 60 frames per seconds for even high-end gaming titles.

Nvidia RTX Breakdown

The most powerful of the two cards arriving next month, the RTX 2080 Ti, will start at $999. Meanwhile, the RTX 2080, will go for $699. A cheaper model, the RTX 2070, will be available for $499, but won't arrive until October.

What makes the RTX cards special is Nvidia's new Turing architecture, which can render light and shadow effects, or what's called "ray tracing," more realistically than other graphics cards.

Nvidia claims Turing can accelerate real-time ray tracing up to 25 times faster than the older Pascal architecture, so expect better-looking environments in your games. With ray-tracing, an in-game graphics engine can depict light that will accurately bounce and diffuse across a room in a more realistic fashion.

Delivering this technology has been no easy feat; the ray-tracing capability in the Turing architecture was originally expected to take another 10 years to achieve. Huang said. However, the company leapfrogged current hardware limitations by using AI-powered software algorithms in Turing to predict and render how light rays will appear to a human eye over a game environment.

Developers previously could "fake" ray-tracing effects, but this involved the laborious process of mapping the way light moved across a virtual setting, from scene to scene, Huang said. The company's new Turing architecture, however, can automatically simulate the light rays in real time.

RTX Demo Nvidia

Despite all the talk of ray tracing, the effect can be pretty subtle. Nvidia showed how the new technology will look in upcoming games including Shadow of the Tomb Raider and Metro Exodus. The ray-tracing mainly created more shadows around characters and environments using different degrees of darkness, from pitch black to softer shades of gray.

Nvidia RTX

It can also create accurate light reflections on glass, metal, and over the eyes of in-game human characters. Nvidia showed how this might look in the upcoming shooter Battlefield V. During a battle, explosions and the ensuing fire can be reflected across the entire environment, including the puddles on the ground, nearby store windows, parked cars, and over irises of the human soldiers.

However, Nvidia's ray-tracing tech is designed for newer games, so not all will have it. Other titles slated to support ray tracing include MechWarrior 5: Mercenaries and Atomic Heart, among others, with more to come, the company said.

Nvidia will sell the new RTX cards through partners such as Asus, EVGA, and Gigabyte. You can also pre-order the special "Founders Edition" of each card on Nvidia's site. However, the GPUs will cost you an extra $100 to $200 over the suggested starting price.

So far, Nvidia has not announced when it will launch lower-end models of the RTX series.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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