PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Nvidia Unveils Turing Architecture For More Powerful GPUs

Monday's announcement suggests that new Nvidia gaming graphics may be around the corner. But for now, the Turing architecture will be used in three graphics cards from Nvidia's Quadro line with the starting price at $2,300.

 & Michael Kan Principal Reporter

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

Nvidia gave a big hint that new gaming graphics cards are on the way. On Monday, the company announced its latest GPU architecture called Turing, which promises to render graphics six times faster over the company's Pascal architecture from 2016.

The new architecture is designed to enable realistic-looking light and shadow effects or what the industry calls "ray tracing." Turing can accelerate real-time ray tracing up to 25 times faster than the previous Pascal generation.

Nvidia also built the new architecture to run AI-powered applications that can both shade and smooth out graphics for high-quality image generation. "Turing is Nvidia's most important innovation in computer graphics in more than a decade," said the company's CEO Jensen Huang at the SIGGRAPH conference in Vancouver, where he talked up the new technology. (The picture below is an example of Turing in action.)

Nvidia Quadro Turing

However, Monday's announcement was geared more at designers, film artists and the enterprise segment than actual gamers. On the same day, Nvidia announced the first graphics cards that will use Turing, all of which are part of the company's ultra high-end Quadro line.

These products are insanely expensive. The cheapest of three, the Quadro RTX 5000 will retail for $2,300. The RTX 6000 will go for $6,300, while the RTX 8000 will cost a whopping $10,000.

Despite the high price, Nvidia claims that the new Turing architecture inside the graphics cards will "revolutionize" how designers render graphics in real-time. "Users can now enjoy powerful capabilities that weren't expected to be available for at least five more years," said Nvidia vice president Bob Pette in a statement.

Quadro RTX specs

How Turing will translate into gaming graphics isn't clear. But Nvidia is expected to a make a big announcement at the Gamescom conference in Germany later this month.

The new Quadro cards will be available starting in this year's fourth quarter.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

Read full bio