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T-Mobile Seeks to Outdo Apple's AirTag With LTE-Powered 'SyncUp Tracker'

T-Mobile's device promises to offer better real-time tracking by using the carrier's LTE network instead of Bluetooth. On the flip side, it costs more and has a much shorter battery life.

 & Michael Kan Principal Reporter

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(Credit: T-Mobile)


T-Mobile is preparing its own competitor to Apple’s $29 AirTag. On Wednesday, the carrier introduced the SyncUp Tracker to help you recover items that go missing. 

The $60 handheld device can attach to your car keys, wallet, or purse. In the event, you can’t find the item, simply go to your smartphone. T-Mobile’s app will pinpoint the location for the attached SyncUp Tracker, enabling you to easily find the lost item.  

SyncUp Tracker
Image: T-Mobile

However, there’s a big difference between AirTags and T-Mobile’s product. The carrier's version doesn’t rely on Bluetooth signals from nearby phones. Instead, SyncUp Tracker taps T-Mobile’s cellular LTE network—which covers entire cities—to pinpoint the device's location.

Hence, the carrier claims its product “can be found virtual anywhere.” According to T-Mobile, you can see a SyncUp Tracker's real-time location, even if you're hundreds of miles away. 

Through T-Mobile’s app, you can also set virtual boundaries for the SyncUp Tracker. If the device crosses a boundary, the app will immediately send out an alert so you can quickly react. Like Apple’s AirTag, the SyncUp Tracker can emit a sound to help make it easier to find. In addition, the product has an IP67 rating, giving it some resistance to dust and water.

However, there’s a big limitation with SyncUp Tracker. T-Mobile says the device's 900mAh battery can only last up to seven days on a single charge. So you’ll need to recharge it regularly. In contrast, an Apple AirTag can run for over a year. 

T-Mobile's product is also more expensive. Although each SyncUp Tracker costs $60, it appears the carrier plans on charging another $5-a-month fee to run cellular service on the device. The trackers will work through an app available for both Android and iOS. But for now, the carrier is only selling the device to customers on a Magneta Postpaid voice plan. 

The SyncUp Tracker arrives at T-Mobile stores on Friday, May 7, a week after Apple’s AirTags officially go on sale.  

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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