Meta has quietly added the ability to cross-post "digital collectibles" on Facebook and Instagram.
The move "will enable people to connect their digital wallets once to either app in order to share their digital collectibles across both," the company says.
This is the latest in Meta's ongoing introduction of non-fungible tokens (NFTs)—a unique unit of cryptocurrency that serves as digital certificates for intellectual property stored in the blockchain.
What began in May with a small launch to a handful of creators and collectors has since expanded internationally, reaching 100 countries across Africa, Asia-Pacific, the Middle East, and the Americas. Meta also added support for Coinbase Wallet and Dapper, as well as the ability to post non-fungible tokens minted on the Flow blockchain.
Now users have the option to share NFTs across Facebook and Instagram. The function, TechCrunch notes, is currently limited to US consumers.
"Great to see this update go live," Stephane Kasriel, Meta's head of commerce and finance, tweeted on Monday. "As we build towards interoperability in the metaverse, we're thinking a lot about how to make digital collectibles more flexible to use across different products—starting with our own."
Typically used for art, gaming, and collectibles, NFTs have caught the eye of brands like Starbucks and Tiffany & Co., and the ire of others, including Minecraft, which recently banned blockchains and NFTs for taking focus away from the game and encouraging profiteering.