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Intel Starts Teasing its Graphics Card

Nvidia and AMD take note, Intel is preparing to enter the discrete graphics market with its own GPU and card. The card won't arrive until 2020, but Intel kicked off the marketing campaign this week.

 & Matthew Humphries Former Senior Editor

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The discrete graphics market is dominated by two companies: Nvidia and AMD. However, Intel remains the largest producer of GPUs in the world simply because its processors ship with integrated graphics. Come 2020, though, and Intel looks set to offer a graphics card.

We were reminded of this today because of a newly created Twitter account by the Intel Graphics team. The first tweet posted to the account includes a video teasing the new card. We even get to see it, albeit shrouded in shadow.

Intel working on a high performance discrete graphics solution isn't new news. The company confirmed it is happening back in June when the 2020 launch was also mentioned. But now it looks as though the department gained a marketing team and budget, and this new tweet is the first signs of that.

Kicking off the build up to launch this early at least puts Intel on the radar not just for consumers, but game developers who will be interested in ensuring they offer support when the card appears.

The key question will be how competitive can Intel be in the discrete graphics market? Nvidia just announced its latest Turing architecture for more powerful GPUs with new consumer cards expected very soon. AMD certainly won't be sitting still over the next couple of years and looks likely to continue to supply both Microsoft and Sony for the next generation of games consoles.

For consumers and professionals alike, Intel getting serious about graphics is good news. It means more competition, which will put a squeeze on prices while putting more focus on performance. We should all benefit if Intel manages to deliver competitive GPUs (and not another Larrabee).

By 2020, we'll also have 10nm Intel CPUs and whatever the chip giant has planned next for Optane memory. It's probably going to be the year to upgrade your gaming rig.

About Our Expert

Matthew Humphries

Matthew Humphries

Former Senior Editor

My Experience

I started working at PCMag in November 2016, covering all areas of technology and video game news. Before that I spent nearly 15 years working at Geek.com as a writer and editor. I also spent the first six years after leaving university as a professional game designer working with Disney, Games Workshop, 20th Century Fox, and Vivendi.

I hold two degrees: a Bachelor's degree in Computer Science and a Master's degree in Games Development. My first book, Make Your Own Pixel Art, is available from all good book shops.

My Areas of Expertise

  • PC components and system building
  • Raspberry Pi
  • Software development
  • Storage technology
  • Video games and gaming hardware

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