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Kroger's Unmanned Delivery Service Launches in Arizona

To deliver the groceries, Kroger is relying on a custom vehicle from Nuro, a Silicon Valley startup. Interested customers pay a $5.95 flat fee on deliveries, which can be scheduled on the same-day or next-day.

 & Michael Kan Principal Reporter

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Self-driving cars in a Arizona city are starting to deliver groceries to local residents without the help of human drivers.

On Tuesday, supermarket chain Kroger announced it was launching the first-ever unmanned delivery service in Scottsdale, Arizona, through autonomous vehicles from Nuro, a Silicon Valley startup.

To deliver the groceries, Kroger is relying on Nuro's R1 custom vehicle, a small self-driving car that's been designed to solely carry goods. Interested customers pay a $5.95 flat fee on deliveries, which can be scheduled on the same-day or next-day.

It isn't clear when Kroger — a company that operates in 35 states — will roll out the delivery service to more locations. But Nuro has plans to bring its self-driving cars to more cities and industries in the near future, the startup said in a blog post.

The supermarket chain is offering the unmanned deliveries to help people save on time. "Kroger customers are looking for new, convenient ways to feed their families and purchase the products they need quickly through services like pickup and delivery," said Yael Cosset, the supermarket chain's chief digital officer, in a statement.

Kroger and Nuro have been testing the unmanned delivery service in Arizona since August. Initially, the deliveries were done through a Toyoto Prius fleet outfitted with the startup's self-driving technology before the companies began piloting the service with the R1 vehicles.

So far, Nuro has helped Kroger complete nearly one thousand unmanned deliveries through the public pilot. However, the R1 vehicles themselves aren't particularly fast. To ensure safety, they only operate at or below 25 miles per hour.

For now, the unmanned delivery service has been made avaliable through Kroger's Fry's Food Store brand at a single location. Customers can place the orders 7 days a week though the frysfoods.com website or via the chain's mobile app.

The unmanned delivery service arrives as competition in the supermarket industry has been heating up. Amazon last year bought Whole Foods, and has been using the acquisition to help it offer 2-hour grocery deliveries in certain markets.

Unfortunately, Kroger's unmanned delivery service does have at least one limitation: it requires the customer to meet the R1 vehicle outside and pull the groceries out. So you'll have to be around to make sure you can receive your delivery.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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