Yahoo has several things that might be of interest to the Daily Mail and General Trust. There are, of course, news and entertainment sites and even Tumblr and Flickr. If one was being uncharitable one might even say that DMGT already derives quite a lot of content from Tumblr already.

As far as the rumours go currently this won't be entirely paid for by DMGT, instead the company is seeking funding investors who might walk away with the non-content parts of the Yahoo business - perhaps including Yahoo Mail and other non-publishing products like mapping and Messenger.

Yahoo as it exists today is somewhat confusing. The company is profitable because it owns a large amount Alibaba stock. It was suggested that the firm would sell this to restructure its core business, however, the reverse is what has happened. Ultimately, the current shareholders of Yahoo will keep their ownership of the Alibaba stock, while the rest of the business will be sold.

Yahoo lost more than $4bn in 2015. And is expected to make under $1bn this year before tax and other expenses.