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Satellite Launch for Amazon's Starlink Rival, Project Kuiper, Delayed Again

Amazon's rocket provider for the satellites, United Launch Alliance, is prioritizing launches for two US Space Force missions in Q4, forcing Amazon to wait until early 2025.

 & Michael Kan Principal Reporter

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Once again, Amazon must postpone launching its first production satellites for Project Kuiper, the company’s rival to Starlink. 

The e-commerce giant is now targeting "early 2025" for the launch, according to an updated blog post from the company. The satellites were previously scheduled to fly in the first half of 2024 before being pushed to Q4.  

Amazon attributed the latest delay to the rocket provider for the satellites, United Launch Alliance. Last week, ULA held a call with journalists and revealed the company is prioritizing launches for two US Space Force missions in Q4. 

Completing the flights will help ULA certify its latest Vulcan Centaur vehicle for national security missions. But it’s a loss for Amazon, which also hired ULA to launch Project Kuiper satellites. 

In a statement, Amazon said: “We understand the importance of the US Space Force missions to our national security, and we’ve adjusted our own production and processing schedules to accommodate the shift.”

Amazon originally planned to conduct beta tests with commercial customers using Project Kuiper satellites this year. However, the repeated rocket delays mean the tests must wait until 2025. 

The news also raises concerns about Amazon's meeting a deadline from the US Federal Communications Commission. The commission requires the company to launch half of the planned 3,200 satellites by July 2026. If it doesn’t, Amazon risks losing its FCC license to operate the satellite network, although the company could file for an extension. 

However, Amazon’s statement noted: “We expect to increase our production and deployment rates quickly following our first mission, and remain on track to begin delivering service to customers next year.” 

Previously, a group of shareholders sued the company for allegedly snubbing SpaceX as a launch provider for Project Kuiper. Three months later, Amazon announced it had secured three rocket launches from SpaceX, but they won’t start until mid-2025.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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