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To Help Launch Its Starlink Rival, Amazon Hires...SpaceX?

Amazon makes the deal after a group of shareholders sued the company for allegedly refusing to pick SpaceX as a launch provider for Project Kuiper.

 & Michael Kan Principal Reporter

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It’s no secret that Amazon founder Jeff Bezos and SpaceX CEO Elon Musk have feuded over the years. But that isn’t stopping Amazon from signing a deal with SpaceX to help it launch a competitor to Starlink

On Friday, the e-commerce giant announced it had secured a trio of rocket launches with SpaceX to help Amazon deploy Project Kuiper, its own satellite internet system. 

The deal is partly surprising since Amazon already signed deals to use over 70 rocket launches from Arianespace, Blue Origin, and United Launch to help it deploy Project Kuiper. Amazon says those deals remain in place to launch the majority of the Kuiper network, which is set to span over 3,200 satellites. Nevertheless, the company decided to secure additional launches with SpaceX to “offer even more capacity to support our deployment schedule.”

(Credit: Amazon)

“Project Kuiper has contracted three Falcon 9 launches, and these missions are targeted to lift off beginning in mid-2025,” the company added. 

Amazon also signed the deal after a group of shareholders sued the company in August for allegedly snubbing SpaceX as a launch provider for Project Kuiper. The shareholders noted SpaceX’s strong record of providing reliable launches for its own Starlink satellite internet system. Meanwhile, Blue Origin, United Launch Alliance, and Arianespace have suffered setbacks in getting their next-generation rockets off the ground on time. 

The delays were enough to postpone Amazon’s initial attempts to send up two prototype Kuiper satellites. But in October, the satellites flew into Earth’s orbit on a ULA Atlas V rocket, resulting in a successful test of Kuiper’s satellite internet technology.  

Amazon now plans to launch the first production Kuiper satellites into orbit during the first half of next year. Beta tests with select commercial customers will then commence later in 2024.

Project Kuiper's goal is to supply high-speed broadband to users based in rural and remote areas that lack access to reliable internet. But Amazon has some serious catching up to do when SpaceX’s Starlink already serves over 2 million customers with satellite download speeds that can reach 100Mbps or higher. 

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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