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Analyst: SpaceX's Starlink Is Now a 'Self-Sustaining' Business

This milestone is 'the first major test for whether Starlink will be here for the long haul,' according to projections from analyst firm Quilty Space.

 & Michael Kan Principal Reporter

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Is Starlink earning enough money to keep the business going? One analyst firm thinks so; it projects that SpaceX's satellite internet business is now "self-sustaining," with Starlink revenues projected to reach $6.6 billion this year. 

The estimate comes from Quilty Space, which developed a model that calculates Starlink's earnings potential since SpaceX, a private company, doesn't publicly reveal revenue and profits. Quilty estimates that Starlink has reached “free cash flow positive,” meaning it’s making enough money to cover all its operating expenses and investments, with some cash left over. 

(Credit: Quilty Space)

“And in fact, they are quite profitable on an EBITDA basis (at $3.8 billion)," Justin Cadman, co-CEO for Quilty Space, said during a webinar about the report. "With this, the business is now self-sustaining. That's the first major test for whether Starlink will be here for the long haul."

In November, SpaceX CEO Elon Musk said SpaceX and Starlink had "achieved break-even cash flow," without elaborating.

The Quilty estimate adds that SpaceX will likely spend $3.1 billion this year on capital expenditures, which will involve building and launching hundreds of additional Starlink satellites while developing the ground infrastructure to support them. In addition, the company is projected to spend another $2.3 billion this year to maintain and operate the Starlink service. 

(Credit: Quilty Space)

However, according to Cadman, SpaceX is no longer taking a loss on Starlink dish sales. In 2021, the company said Starlink dishes initially cost $3,000 to produce; that later dropped to $1,300. Cadman now says SpaceX is likely breaking even or making a small profit in the US.

"Furthermore, they’re now in the enviable position, where with free cash flow positive results, they can start to experiment with other means of potentially accelerating revenue growth through programs like incentives and rentals and other types of equipment programs,” Cadman added.

Indeed, in the US, SpaceX already offers a “$1 for 30 days” trial for the Starlink hardware. 

Quilty Space adds that it expects Starlink to grow to about 3.7 to 3.9 million subscribers by year's end, up from 2.2 million in December 2023.

To make its projections, the analyst firm relied on public statements from SpaceX, filings made with the FCC, interviews with a dozen subject matter experts, and press reports. Quilty Space also notes it has experience in "building and maintaining financial models for more than a dozen space industry companies, including EchoStar, KVH, Iridium, and Viasat."

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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