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SpaceX Has Been Selling Starlink Dishes at a Huge Loss Despite $499 Price Tag

The dish equipment for Starlink initially cost $3,000 to produce, SpaceX's president tells an industry forum.

 & Michael Kan Principal Reporter

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The satellite dish SpaceX has been shipping to Starlink customers is actually worth far more than the $499 it's charging its customers.

On Tuesday, SpaceX President Gwynne Shotwell revealed at a satellite industry forum that the company has been selling the satellite dish to subscribers at a sizable loss. It initially cost the company $3,000 to produce each satellite dish, according to CNBC. 

The company has since reduced the manufacturing cost to $1,500, and then down to $1,300 through a new version of the satellite dish, which just rolled out. (A December report from Insider previously pegged the cost at $2,400 per dish.)

The manufacturing costs are expected to fall even further to “the few hundred dollar range within the next year or two,” Shotwell reportedly said. That's good news for users on a budget.

“I don’t think we’re going to do tiered pricing to consumers," she added. "We’re going to try to keep it as simple as possible and transparent as possible, so right now there are no plans to tier for consumers."

The other financial hurdle facing SpaceX is the cost of building and launching Starlink satellites, which beam internet data to the dish equipment. The company's goal is to eventually operate thousands of such satellites in orbit to supply 1Gbps and higher broadband speeds.

“SpaceX needs to pass through a deep chasm of negative cash flow over the next year or so to make Starlink financially viable,” CEO Elon Musk tweeted in February.  “Every new satellite constellation in history has gone bankrupt. We hope to be the first that does not.”

To recoup the investment, SpaceX is working to make Starlink available across the globe to tens of millions of subscribers in rural and remote areas where broadband access is slow or nonexistent. The $499 for the Starlink dish and Wi-Fi modem is a one-time fee. Users must also pay $99 a month to receive the internet service. 

To sign up for Starlink, you can go to the official website, which will let you know if it's available in your area. It currently can deliver median download speeds at around 80Mbps, according to data from Ookla's Speedtest.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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