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Looking Glass Unveils Second-Gen Holographic Displays at 4K, 8K Resolutions

The products are set to start shipping in the fall. The 4K model will cost you $3,000 while the 8K version is going for $17,500.

 & Michael Kan Principal Reporter

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(Credit: Looking Glass Factory)


Want to view objects from your computer like they existed in the real world? A New York-based startup is introducing a new pair of holographic displays that can project 3D images. 

The displays come from Looking Glass Factory, which has been marketing the products to 3D artists and graphic designers. On Tuesday, the company unveiled its latest attempt to commercialize the technology in the Looking Glass 4K Gen 2 and Looking Glass 8K Gen 2. 

The technology works by projecting 45 to 100 simultaneous views of the image, but from a range of different angles. So as your eyes move around the display, the object seemingly shifts too, creating the 3D illusion. 

To improve the technology, Looking Glass managed to make the displays even more compact. “The most notable difference is in the hardware itself, which is now ‘blockless,’ meaning the screen is thinner, the hardware is lighter weight, and the holograms float out of the screen,” the company said. “Improved optics decrease ambient reflections, making group viewability easier.” 

However, the displays are very expensive. The 4K Gen 2 is going to retail for $3,000 while the 8K Gen 2 is going to cost $17,500. Nevertheless, the second-generation 8K display is about 50 percent more affordable than the previous model, a company spokesperson told PCMag. 

The 8K Gen 2 model. (Credit: Looking Glass Factory)
The 8K Gen 2 model. (Credit: Looking Glass Factory)

The 8K display has a 32-inch screen size, making it ideal for group-viewing sessions. Meanwhile, the 4K version spans 15.6-inches, and can fit alongside a traditional monitor on a desk. The 4K model also has a standalone mode, enabling it to display a 3D image without being hooked up to a PC. 

The 4K Gen 2 model.
The 4K Gen 2 model. (Credit: Looking Glass Factory)

The new displays are available for pre-order today via the official Looking Glass website. The company plans on shipping the first units in the fall. To work over the displays, your PC will need a graphics card. The 8K model calls for an Nvidia RTX 3090 while the 4K version needs at least an Nvidia GTX 1060 card. Both displays are also compatible with 3D software including Unity, Unreal Engine and Blender.

For consumers on a budget, the company last December launched the Looking Glass Portrait, a 7.9-inch display that retails for $299.

The three displays
(Credit: Looking Glass Factory)

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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