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Generate Holograms With Your PC Using This Display

The Looking Glass works by projecting 45 views of an image, simultaneously, creating the illusion that you're looking at a 3D object. You can now pre-order the product through the developer's KIckstarter campaign.

 & Michael Kan Principal Reporter

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It's not exactly Star Wars, but you can now buy a holographic display that can project 3D-looking images inside a glass box.

The product is called the Looking Glass, and it's small enough to sit on your desk. On Tuesday, the New York-based startup behind the upcoming device showed how the product can generate life-like objects inside the glass frame.

To create the illusion that you're looking at a 3D object, the holographic display projects 45 simultaneous views of the image. Each view depicts the same image, but from a different angle. So as your eyes move around the display, the object inside appears to do so too.

On top of all this, the device can project images at up to 60 frames per second. "The dream of the hologram is finally here," said Shawn Frayne, CEO of Looking Glass Factory, the startup behind the technology.

However, the product does have some limitations. The 3D images depicted can really only be viewed from the front of the device. You won't be able to see them from the side of the display or from the back.

The Looking Glass also isn't a standalone device. You'll have to hook it up to a Mac or PC preferably running at least an Intel i5 processor and an Nvidia GTX 1060 graphics card.

The other bad news is that you can't place your hand inside the glass box. But the product does support functionality to interact with the 3D images, virtually. Through an accessory such as a motion-detecting sensor or a game controller, you'll be able to pick, tug and rotate the images displayed inside.

Looking Glass Display

As cool as the product is, the Looking Glass doesn't exactly have a large library of content to rely on. So the startup is advertising the device to designers and illustrators, who work in gaming, movies, and architecture. By owning the holographic display, they'll be able to see their projects come to life in 3D without the need for a virtual reality headset. Over the long-term, the startup plans to also the market the product for use in retail stores and at schools.

The Looking Glass is starting at $600. However, the company is offering the holographic display at $399 until tomorrow morning. You can pre-order it on the startup's Kickstarter page. It'll come in two sizes, one with an 8.9-inch display, the other at 15.6 inches, which will cost as much as $3,000.

The first 100 units will start shipping in Sept., with the rest to go out in December.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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