(Credit: Eric Zeman)
Apple’s latest earnings results included its best-ever iPhone sales period. The new iPhone 17 series helped set the record-breaking results, plus Apple continued to see strong sales of existing iPhone 16 devices despite reportedly weaker-than-expected interest in its experimental iPhone Air.
Apple CEO Tim Cook said, “iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment.” The company confirmed that sales in major markets such as China and India surged.
Across North and South America, the brand's overall revenue was $58.5 billion, up from $52.6 billion in the same period the year before. There was also an increase in Europe from $33.8 billion last year to $38.1 billion.
Cook said, “Today, Apple is proud to report a remarkable, record-breaking quarter, with revenue of $143.8 billion, up 16 percent from a year ago and well above our expectations."
During the investor’s call, Apple shared that it had hit an install base of over 2.5 billion active devices for the first time. That’s up from the 2.35 billion active devices reported in the same period last year. This stat includes all major Apple products, from iPhones and iPads to HomePod speakers and Apple Watches.
Alongside strong iPhone sales, the brand said it saw an increase in iPad owners, with over half of its customers being new to the product line. It also hit a record number of upgraders to new iPads in the same period. Sales of Mac products were down 7% year over year, likely in part because the brand released fewer products in 2025 than in 2024.
It’s a strong start to the year for Apple, which has already released its first new gadget for 2026: the refreshed AirTag. Rumors suggest Apple may introduce a new iPhone line later this year with its first-ever foldable phone.