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Google Offers Official Look at the Pixel 10, and Possibly Leaks the Rest of the Lineup

Amid a flood of poorly lit photo leaks, Google releases its own glossy image of the upcoming smartphone. The other three Pixel 10s were then spotted in a small image on the Play Store.

 & Michael Kan Principal Reporter

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UPDATE 7/24: Google appears to be showing off the full Pixel 10 lineup, at least on the Play Store.

Android Authority was "poking around the Google Play Store app on Android" and spotted a banner that said, "Meet the new Pixel 10 series" below a photo of four smartphones. Text underneath said: "Get $50 off from Google. Terms apply. Ends on 10/13/25."

As Android Authority notes, "This is the first official Google imagery we’re seeing that includes the complete series: the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold." Google's official teaser only showed off one device. So, seems like we'll get a first look on Aug. 20 ahead of an October launch.

Original Story:
Google is set to unveil the Pixel 10 on Aug. 20, but you don't have to wait another month to get a glimpse of the next-gen smartphone.

The company today updated the official Google Store with a video that shows the rear view of a Pixel 10. It looks very similar to last year’s Pixel 9 lineup, maintaining the same overall shape and camera bar. 

Google didn’t specify if the render shows the Pixel 10 or 10 Pro. But it features three rear-facing cameras, an LED flash, and possibly a temperature sensor, the same setup as the Pixel 9 Pro.

(Credit: Google)

Google might be trying to get ahead of numerous leaks that have shown the phone in bad lighting—not the glossy, professional-looking photos you normally get with a phone launch. On Monday, Android Headlines also published a new leak, which shows the Pixel 10 in four colors and says the regular Pixel 10 will boast three rear-facing cameras, rather than two.   

Google also has a history of releasing official photos of its Pixel phones in the lead-up to the launch. It's done that for the Pixel 4, 8, 9 Pro, and its first foldable phone, which may have helped drum up interest when Apple’s iPhones and Samsung’s Galaxy devices have long dominated the US market.  

Google plans to reveal all during its Aug. 20 event in New York, where the company is expected to also show off a new Pixel Watch 4 and the rumored Pixel 10 Pro Fold. Stay tuned for our coverage. 

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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