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Apple, Google, Meta Face Sweeping EU Investigation

App stores from Google and Apple could be breaking EU laws, while Meta is under scrutiny over its 'pay or consent' data approach. The EU is also looking into possible Amazon violations.

 & Kate Irwin Reporter

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Apple, Google parent company Alphabet, and Meta could be violating the European Union's Digital Markets Act (DMA), the European Commission says.

The commission is now investigating the three big tech "gatekeepers" over their policies, according to a Monday statement. This round of investigations are expected to take less than a year to complete.

Apple's App Store and Google's Play Store still have some restrictions around allowing developers to link out to and show app users external payment options that could possibly be in conflict with the DMA, which passed in 2022 but only just recently took full effect in the EU. The commission is also looking into whether Apple's fees for third-party EU app stores and sideloading terms pose a concern.

Google Search is also being investigated over whether its results prioritize Google unfairly. Amazon's e-commerce site is also a potential concern if it's prioritizing its own Amazon brand, according to the announcement.

Apple is also being probed because it has to allow EU users to uninstall any iOS app, change default settings, and offer alternative default web browser options under the new law.

"Apple's measures, including the design of the web browser choice screen, may be preventing users from truly exercising their choice of services within the Apple ecosystem," the commission said in its statement.

Meta's so-called "pay or consent" approach to handling EU's opt-out data collection rules are also under investigation. Meta currently requires EU users to either consent to their data being used to serve them ads, or pay $10 a month to go ad-free across its services. The agency is deliberating whether this binary is a "real alternative" for users to escape Meta's data collection.

Meta has been given a six-month extension to ensure its Facebook Messenger service complies with the DMA's interoperability requirements even though Meta has already announced that it's rolling out interoperability for Messenger and WhatsApp in the EU earlier this month.

EU regulation could be costly for tech firms that don't make changes to comply with its laws. Earlier this month, the EU fined Apple $1.9 billion for violating antitrust rules separate from the DMA. If Apple, Google, Meta, or Amazon are found to be violating the DMA, they could face financial penalties of 10-20% of their annual global revenue.

About Our Expert

Kate Irwin

Kate Irwin

Reporter

I’m a reporter for PCMag covering tech news early in the morning. Prior to joining PCMag, I was a producer and reporter at Decrypt and launched its gaming vertical, GG. I have previously written for Input, Game Rant, Dot Esports, and other places, covering a range of gaming, tech, crypto, and entertainment news.

I’ve been a PC gamer since The Sims (yes, the original) in the CD-ROM days. I still think about my first-gen pink iPod mini, which, looking back, was not so mini. In 2020, I finally built my own custom Windows PC for gaming with a 3090 graphics card, but I also regularly use Mac and iOS devices. As a reporter, I’m passionate about documenting the wide world of tech and how it affects our daily lives.

My Areas of Expertise

  • Microsoft
  • Google
  • Artificial intelligence 
  • Cybersecurity
  • Video games are a big one. I specialize in shooters (Apex Legends, Fortnite, Overwatch) but I occasionally test out other genres as well, especially indie games or cozy games (The Sims series, Animal Crossing). 
  • The business and tech that powers video games
  • Cryptocurrency and blockchain technology
  • Social media platforms, including Meta’s apps, X/Twitter, Telegram, TikTok, etc.
  • Tech regulation

The Technology I Use

  • MSI gaming laptops
  • Nvidia graphics cards
  • AMD CPUs
  • MacBook Pro and Air laptops
  • An iPhone from 2019 (though I’m thinking about getting a “dumb phone” like the Light Phone)
  • Nintendo Switch
  • PlayStation 5
  • Freewrite Traveler 
  • At home: Sonos speakers (we have them all over the house), Philips Hue + Ring security products

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