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Tim Cook: App Sideloading for iPhones Is Bad for Digital Privacy

At a global privacy summit, Apple's CEO outlines the dangers of app sideloading, arguing it could lead to users relying on unregulated app stores for iOS.

 & Michael Kan Principal Reporter

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Data-hungry apps, third-party cookies, and hackers often come to mind when you think about the biggest dangers to user privacy. But according to Apple CEO Tim Cook, there’s another threat that deserves the public’s attention: app sideloading. 

On Tuesday, Cook used his keynote speech at the IAPP’s global privacy summit to criticize legislative efforts to require Apple to adopt app sideloading for iPhones. 

“Proponents of these regulations argue that no harm would be done simply by giving people a choice. But taking away a more secure option will leave users with less choice, not more,” Cook said in his remarks

According to Cook, app sideloading risks undermining all the efforts the company has spent to protect users of the iOS App Store, which is currently the only way iPhone can download third-party apps. 

“Here in Washington and elsewhere, policymakers are taking steps in the name of competition that would force Apple to let apps onto iPhone that circumvent the App Store through a process called sideloading,” Cook said. “That means data-hungry companies would be able to avoid our privacy rules and once again track our users against their will.

“It would also potentially give bad actors a way around the comprehensive security protections we put into place, putting them in direct contact with our users,” he added. 

To demonstrate his point, Cook pointed to how Android malware can circulate because the operating system permits sideloading. This enables Android users to install apps from third-party app stores and other sources, instead of only through the Google Play Store.  

“Early in the pandemic, for example, there were reports of people downloading what appear to be legitimate COVID-tracing apps only to have their devices infected with ransomware. But these victims weren't iPhone users. Because the scheme directly targeted those who can install apps from websites that lack the App Store’s defenses,” Cook said. 

His other worry is that the sideloading will unleash a number of rival iOS app stores built with fewer privacy safeguards in mind. This could make it easier for data-hungry companies to exploit consumers.  

"Now I want to make something very clear to all of you. Apple believes in competition,” he added. “We value its role in driving innovation and pushing us all forward. And we appreciate that supporters of these ideas have good intentions. But if we are forced to let unvetted apps onto the iPhone, the unintended consequences will be profound. And when we see that, we feel an obligation to speak up.”

Cook’s stance is hardly a surprise. A year ago, Apple released a 16-page document that argued many of the same points. In November, Apple SVP Craig Federighi also spoke to an audience in Europe on the privacy dangers of app sideloading. Nevertheless, the EU is close to passing landmark legislation that could force Apple to allow app sideloading over iOS. US senators have also floated an antitrust bill that proposes doing the same.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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