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Lomography Simple Use Film Camera Color Negative 400

 & Jim Fisher Principal Writer, Cameras

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The Lomography Simple Use Film Camera Color Negative 400 is a pocket-friendly, semi-disposable 35mm film camera. It's fun, inexpensive, and easy to use. - Lomography Simple Use Film Camera Color Negative 400
4.0 Excellent

The Bottom Line

The Lomography Simple Use Film Camera Color Negative 400 is a pocket-friendly, semi-disposable 35mm film camera. It's fun, inexpensive, and easy to use.

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Pros & Cons

    • Inexpensive.
    • Fun.
    • Easy to use.
    • Includes colored gels.
    • Reloadable (but it's tricky).
    • Can be tough to find a photo lab.
    • Flash is a necessity.

Lomography Simple Use Film Camera Color Negative 400 Specs

35mm Equivalent (Wide) 31
Dimensions 2.4 by 4.5 by 1.3 inches
Maximum ISO 400
Maximum Waterproof Depth 0
Stabilization None
Type Analog
Type Compact
Viewfinder Type Optical

Despite the rise of digital photography, disposable cameras never went away, even if their function has largely been replaced by smartphones. But if you want the true analog vibe for your snapshots, and don't want to deal with buying a secondhand 35mm camera or fiddling with controls, take a look at the Lomography Simple Use Film Camera Color Negative 400 ($16.90). It won't deliver the images you get with a vintage Leica or Nikon, but if you love the grainy results you get from a plastic lens and color negative film, it's worth trying out.

Design: Semi-Disposable

The Simple Use Film Camera is a pocket-sized shooter with very basic controls and features. It's made of lightweight black plastic, with a sky blue sticker identifying it as the Color Negative version. Lomography also sells the same camera preloaded with black-and-white film at the same price, and loaded with its unique LomoChrome Purple film for $21.90. Not surprisingly, the black-and-white edition has a black sticker, and the LomoChrome Purple edition is finished in a light purple that bridges on magenta.

Lomography Simple Use Film Camera Color Negative 400 : Sample Image

All three versions of the camera measure in at 2.5 by 4.5 by 1.3 inches (HWD) and weigh a few ounces. The lens is a 31mm with a fixed f/9 aperture and fixed focus from about 3.3 feet (1 meter) to infinity. The shutter always fires at 1/120-second, so you should have no problem freezing motion, but you'll want to use the flash in any situation save very bright days.

Lomography Simple Use Film Camera Color Negative 400 : Sample Image

There aren't a lot of controls of which to speak. The flash is charged by holding a button on the front—and it must be charged before every shot. Film is advanced using the winding dial on the rear, and you fire the shutter using the release button on the top. A fixed optical viewfinder is used to frame shots.

Lomography Simple Use Film Camera Color Negative 400 : Sample Image

The Simple Use is sold as a disposable camera, and you can certainly drop it off the photo lab and have it disposed of after you finish the 36-shot roll. But you can reload it and use it again and again if you want to—it's just a tricky process, and one that's not officially supported or warrantied by Lomography.

Lomography Simple Use Film Camera Color Negative 400 : Sample Image

You'll need to open the camera by slicing open a sealed sticker on the bottom. A latch on the side releases a catch, and the back swings away from the front on a hinge. You need to remove the spent, preloaded film canister—it'll pop right out with ease—and insert a new roll in its place.

Lomography Simple Use Film Camera Color Negative 400 : Sample Image

There is a small plastic notch on the take-up spool, which you'll need to match up with a sprocket hole on the film leader. After that, turn the spool with your fingers until you're confident that the film has caught onto the spool, close the camera, and use the winding lever on the bottom to move all of the unexposed film to the spool. This is a bit backward from non-disposable 35mm cameras, which unwind film to begin and rewind when a roll is completed.

Image Quality: Grainy and Gritty

The Simple Use is loaded with Lomography's ISO 400 color negative film. It delivers good saturation, but does show a lot of grain. Couple this with a wide-angle lens with a sharp center and very blurry edges and you get images that are vastly different from digital output. The combination makes images seem, well, a little gritty, like your camera is capturing the world through the lens of a seedy Las Vegas casino. It's certainly not an aesthetic that will appeal to everyone. Even shots of natural beauty, like lily pads on a pond and cherry blossoms at peak bloom, look a bit seedy.

Lomography Simple Use Film Camera Color Negative 400 : Sample Image

Everything is in focus, assuming it's far enough away from the lens. You're not going to get any bokeh with a 31mm f/9. It adds to the ease of use—what you see through the viewfinder is what you get, as long as you're not trying to focus on something that's too close to the lens.

Lomography Simple Use Film Camera Color Negative 400 : Sample Image

You can add a bit of color to your shot using the gels that are attached to the body. You can go with a single color—magenta, cyan, or yellow—or use two gels together to change up the color. Cyan and yellow will make green, magenta and cyan combine into a dark purple, and you'll get an reddish hue if you opt for yellow and magenta together.

Lomography Simple Use Film Camera Color Negative 400 : Sample Image

Getting film developed can be a challenge, depending on where you live. In Manhattan it was simply a matter of walking a block and paying $8 for a develop-only service—I scan negatives at home using the Plustek Optic Film 120. But we don't all live near a major city. Your local drug store has likely dropped its C41 (color negative) film processing at this point, so make sure you have a convenient location for film processing before you jump in and buy a 35mm camera. If you develop at home, the black-and-white version is likely a better fit, unless you're experienced with the temperature control required to properly home develop color film.

Conclusions: Fun, Cheap, Easy

It says a lot that the most difficult aspects of using the Lomography Simple Use Film Camera Color Negative 400 are finding a place to get your film developed and, if you want to save some money in the long run, reloading it with a fresh roll of film. It's a fun camera that you can pass around at parties, throw into your pocket for a walk through the city or park, or hand out to guests at a wedding.

Lomography Simple Use Film Camera Color Negative 400 : Sample Image

If you like the aesthetic of film, but not to the point where you want a real 35mm camera, the Lomography Simple Use is a fun way to dip your toes in the pool. If you find yourself loving it, but want more, there are loads of vintage SLRs on the market to choose from, or you can go with something a bit more modern. Lomography makes a number of film cameras, some basic like the La Sardina, and others for more advanced photographers, like the medium format LC-A 120.

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Final Thoughts

The Lomography Simple Use Film Camera Color Negative 400 is a pocket-friendly, semi-disposable 35mm film camera. It's fun, inexpensive, and easy to use. - Lomography Simple Use Film Camera Color Negative 400

Lomography Simple Use Film Camera Color Negative 400

4.0 Excellent

The Lomography Simple Use Film Camera Color Negative 400 is a pocket-friendly, semi-disposable 35mm film camera. It's fun, inexpensive, and easy to use.

Get It Now

Buy It Now

About Our Expert

Jim Fisher

Jim Fisher

Principal Writer, Cameras

My Experience

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, the smartphone camera revolution, and the emergence of drones for aerial imaging. I have extensive experience with every major mirrorless and SLR system, and am also comfortable using point-and-shoot and action cameras. As a Part 107 Certified drone pilot, I’m licensed to fly unmanned aircraft systems (UAS) for commercial and editorial purposes, and am knowledgeable about federal rules and regulations regarding drones.

The Technology I Use

I use all of the major camera systems on a regular basis, swapping between Canon, Fujifilm, L-Mount, Micro Four Thirds, Nikon, and Sony systems. I still find time to use Leica M rangefinders and Pentax SLRs on occasion, too. I keep an iPhone 13 in my pocket for the rare occasions I'm not carrying a camera.

I'm not a brand-specific photographer. For product review photos, I swap between a Canon EOS R5 and a Sony a7R IV. I use Flashpoint and Godox TTL lights and Peak Design tripods, and I most often reach for a Think Tank or Peak Design backpack to carry equipment.

When it comes to computers, I'm an unapologetic Mac person and have been for the past 20 years. I write in Pages and use Numbers for spreadsheets. I currently swap between an Intel i9 MacBook Pro and an Apple Silicon Mac Studio for writing and use a calibrated BenQ 32.5-inch with the Studio for photo and video editing. I rely on a LaCie 6big RAID for media storage. I also keep a PC around for gaming, but please don't tell my Macs about it; they'll get jealous.

I split time between several different software apps depending on the type of editing I'm doing. For Raw image processing, Adobe Photoshop Lightroom Classic is my standard. I pair it with a LoupeDeck CT console to supplement my keyboard and trackpad, and I lean on RNI All Films 5 presets when I want to give an image a film look. I use Apple Final Cut Pro for video editing.

My first digital camera was the Canon PowerShot Elph S200, and my first DSLR was the Pentax *ist DL. I have a soft spot for antique film gear. I still use a 1950 vintage Rolleiflex Automat TLR and love trying mid-century Leica lenses on film and digital alike. I mainly use whatever's in front of me for review for digital snaps, but I pick up either my Leica M Typ 240 or Pentax K-3 III Monochrome when I want to step away from review work. In my downtime, I enjoy bird watching, reading, video games, and both good and bad movies, especially in the sci-fi and horror genres.

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