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Nikon Expands Vlog Support With DX Power Zoom Lens

A wide angle of view and optical stabilization should make the Nikkor Z DX 12-28mm F3.5-5.6 PZ VR a perfect match for the Z 30 vlogging camera.

 & Jim Fisher Principal Writer, Cameras

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Nikon is one of the most recognizable names in photo gear, but its latest Z series mirrorless lens is more about video. The Nikkor Z DX 12-28mm F3.5-5.6 PZ VR slots in as the widest angle option for its APS-C format camera line, and one that could easily serve as an everyday zoom for the Z 30 vlogging camera. It's also compatible with the Z 50 and Z fc.


Increased Emphasis on Video and Vlogs

Nikon isn't alone in dipping its toes into the vlog camera space, an area camera makers see as a market with opportunity for growth. Sony already has two mirrorless vlog cameras, and a decent selection of lenses to go with them. Nikon is playing some catch-up here with this lens release, but it boosts the Z 30's case over the ZV-E10.

Nikkor Z DX 12-28mm on Z 30, three-quarter view

The DX 12-28mm can be used for stills, but some of its features are tuned for video. Instead of a mechanical zoom action, the lens uses a linear drive power zoom. This is a preferred option for video as it supports smooth changes to the angle, with adjustable speeds in this case. You can use an on-lens control ring to zoom in or out.

The angle of view is useful for handheld recording, with enough coverage to get a good frame at arm's length, its view matches up with an 18-42mm in full-frame, and we expect its stabilized optics to be a boon for working free from a tripod or gimbal. And if you do opt to use with a powered stabilizer a relatively slim barrel and 7.3-ounce weight make it easy enough to balance.

Nikkor Z DX 12-28mm used handheld to photograph a plate of food

Focus is driven by an STM motor, a common choice for lenses like this with lightweight focus elements. Nikon promises that the motor is quiet, a plus for video. Close focus is available to 7.4 inches, good enough for 1:4.8 macros. Internal seals are included in the design, and while the lens isn't IP rated, Nikon qualifies it as dust- and drip-resistant.


Pricing and Availability

Nikon expects the Nikkor Z DX 12-28mm F3.5-5.6 PZ VR to be in stores in May for around $359.95.

About Our Expert

Jim Fisher

Jim Fisher

Principal Writer, Cameras

My Experience

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, the smartphone camera revolution, and the emergence of drones for aerial imaging. I have extensive experience with every major mirrorless and SLR system, and am also comfortable using point-and-shoot and action cameras. As a Part 107 Certified drone pilot, I’m licensed to fly unmanned aircraft systems (UAS) for commercial and editorial purposes, and am knowledgeable about federal rules and regulations regarding drones.

The Technology I Use

I use all of the major camera systems on a regular basis, swapping between Canon, Fujifilm, L-Mount, Micro Four Thirds, Nikon, and Sony systems. I still find time to use Leica M rangefinders and Pentax SLRs on occasion, too. I keep an iPhone 13 in my pocket for the rare occasions I'm not carrying a camera.

I'm not a brand-specific photographer. For product review photos, I swap between a Canon EOS R5 and a Sony a7R IV. I use Flashpoint and Godox TTL lights and Peak Design tripods, and I most often reach for a Think Tank or Peak Design backpack to carry equipment.

When it comes to computers, I'm an unapologetic Mac person and have been for the past 20 years. I write in Pages and use Numbers for spreadsheets. I currently swap between an Intel i9 MacBook Pro and an Apple Silicon Mac Studio for writing and use a calibrated BenQ 32.5-inch with the Studio for photo and video editing. I rely on a LaCie 6big RAID for media storage. I also keep a PC around for gaming, but please don't tell my Macs about it; they'll get jealous.

I split time between several different software apps depending on the type of editing I'm doing. For Raw image processing, Adobe Photoshop Lightroom Classic is my standard. I pair it with a LoupeDeck CT console to supplement my keyboard and trackpad, and I lean on RNI All Films 5 presets when I want to give an image a film look. I use Apple Final Cut Pro for video editing.

My first digital camera was the Canon PowerShot Elph S200, and my first DSLR was the Pentax *ist DL. I have a soft spot for antique film gear. I still use a 1950 vintage Rolleiflex Automat TLR and love trying mid-century Leica lenses on film and digital alike. I mainly use whatever's in front of me for review for digital snaps, but I pick up either my Leica M Typ 240 or Pentax K-3 III Monochrome when I want to step away from review work. In my downtime, I enjoy bird watching, reading, video games, and both good and bad movies, especially in the sci-fi and horror genres.

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