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Headphones? Sonos Teases Launch of Its 'Most Requested Product Ever'

Sonos emails also promise a product announcement on May 21 at 6 a.m. PST.

 & Michael Kan Principal Reporter

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Sonos is best known for its speakers, but the company is now hinting it’ll soon expand into the wireless headphones market. 

The company today dropped a teaser video on Facebook, which simply says: "Coming soon. Our most requested product ever." Sonos is also sending emails about announcing a mysterious new product on May 21 at 6 a.m. PST. 

Sonos has long been rumored to be working on a pair of headphones, which could drive much-needed revenue growth. Earlier this month, an authorized parts dealer for Sonos accidentally leaked images of the over-the-ear headphones with a premium price tag of $450, putting the product in direct competition with the Apple AirPods Max

The rumored "Sonos Ace" headphones may have also been spotted in public last week when singer Suki Waterhouse was caught filming a commercial while wearing a pair of mysterious Sonos headphones. 

If the $450 price tag is real, consumers should expect a pair of cutting-edge headphones. Previous leaks claim the product will feature high-fidelity audio, a lightweight design, active noise cancellation, up to 30 hours of battery life, and the ability to pair with multiple Bluetooth devices. 

Rumors also suggested the Ace will launch on June 5, but it looks like we may get them earlier.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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