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GPUs Face Huge Price Hikes As Trump Escalates Tariff Battle With China

After UBS suggested GPUs might get an exemption from Trump's now-145% tariffs, the Consumer Technology Association says GPUs will indeed 'receive the reciprocal tariff treatment.'

 & Michael Kan Principal Reporter

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President Trump's escalating tariffs on Chinese imports appear to affect graphics cards after all, risking drastic price increases for the crucial PC component. 

Earlier this week, we reported that Trump's "reciprocal tariffs" appeared to spare graphic cards and other processors. But while it’s true CPUs and memory chips essentially received a waiver, the Consumer Technology Association (CTA) says GPUs face no such exemption.

“GPUs will receive the reciprocal tariff treatment (whatever that may be at the moment),” says CTA Research Director Rick Kowalski. 

As a result, it looks like PC graphics cards imported from China will face a 145% tariff rate. On Wednesday, Trump escalated his reciprocal tariffs on China from 84% to 125%. The US was already imposing a 20% tariff rate on goods from the country, so it's now 145% in total. 

(Photo by Artur Widak/NurPhoto via Getty Images)

The tariffs threaten to unleash huge price hikes since graphics cards are often assembled in China. Trump’s earlier tariffs on the country are already being blamed for price increases on Nvidia's GeForce RTX 5080 and 5090 cards. Tariffs are also a huge headache for tech companies since enterprise-grade GPUs are driving generative AI training and development. 

Puget Systems, a custom PC provider in Washington, is also bracing for Trump's tariffs to ensnare graphics cards. "Many parts we use are manufactured only in China at this point, which will have a large impact on prices of computers," the company wrote in a blog post.

(Puget Systems)

That said, many manufacturers are trying to migrate their manufacturing to other markets, including Taiwan and Vietnam, which are facing a 10% duty amid Trump issuing a 90-day pause on his reciprocal tariffs for countries outside of China.

Translating the Tariff Codes

Understanding whether a product faces a tariff can be tricky since the US classifies products using tariff codes. Investment bank UBS released a note earlier this week, saying it’s possible GPUs won’t be tariffed under Trump’s reciprocal tariffs due to an exemption for “Electronic integrated circuits: processors and controllers” under the tariff code 8542.31.00. 

However, the CTA expects GPUs will be tariffed because they’ve typically been classified under a separate tariff code, 8473.3011 or 8473.30.1180, or what’s defined as “Printed circuit assemblies for rendering images onto computer screens (‘graphics processing modules’).”

We originally thought GPUs were exempt from the reciprocal tariffs because the White House had a carve-out for aluminum derivative products, including PC cases, which were already being tariffed at 25%. But a closer look shows the federal order doesn’t list 8473.3011 or 8473.30.1180 as aluminum-tariffed items. Hence, graphics cards won’t receive an exemption, but other PC parts, such as cases for desktop towers, should, the CTA says. 

It’s possible vendors could try to find workarounds by shipping their GPUs under the various semiconductors currently exempted under Trump’s order. This includes "Parts of electronic integrated circuits and micro assemblies." Still, the president says the exemption won’t last long as he plans to issue his chip-focused tariffs “very soon.”

Nvidia declined to comment.

Editor's note: This story has been updated with comment from Nvidia and Puget Systems.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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