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More GeForce RTX 4000 GPUs on the Horizon? Nvidia Teases Jan. 3 Event

There's a good chance Nvidia will reintroduce the RTX 4080 12GB under a new name, potentially with a lower price, at its CES press event.

 & Michael Kan Principal Reporter

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Nvidia has so far only released two GPUs for its GeForce RTX 4000 series. But the company is teasing it has plenty more in store for PC gamers, which it will show off during a January event in the lead-up to CES

The company today sent a message to media outlets about a "virtual Nvidia Special Address at CES on Tuesday, Jan. 3, 2023, at 8 a.m. PT, when we’ll share the latest innovations made possible by accelerated computing." It didn’t say much else, but the event will be live-streamed on Nvidia.com. 

There’s a good chance the event will reintroduce the GeForce RTX 4080 12GB product, which Nvidia unveiled back in September alongside the RTX 4080 16GB edition. However, the company later decided to “unlaunch” the 12GB model, saying it made a mistake in giving two GPU models the same name. 

Rumors now suggest Nvidia is going to rename the RTX 4080 12GB into the RTX 4070Ti, and potentially drop its starting price, which was supposed to be $899.

We’re hoping the event will offer consumers more affordable next-generation GPUs. The main complaint facing the RTX 4080 and 4090 graphics cards has been their high starting prices—$1,199 and $1,599, respectively. Nvidia might need to respond, given that AMD’s upcoming Radeon RX 7900 XTX and RX 7900 XT will launch in December starting at $999 and $899.

On Wednesday, Nvidia also reported its fiscal Q3 earnings, which showed the company’s gaming revenue for the period had plummeted 51% year over year. The ongoing economic downturn, cryptocurrency mining drying up, and a glut of GPU inventory continue to keep sales down. So to spark demand, Nvidia may need to lure consumers with better pricing. 

Along with desktop graphics cards, there’s also a good chance Nvidia will introduce the first RTX 4000 GPUs for laptops at the January event. Stay tuned for our coverage.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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