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PC Graphics Card Scalping Has Died Off (For Now)

Low demand for GPUs and razor-thin profit margins have caused many scalpers to shift away from targeting PC graphics cards and focus elsewhere.

 & Michael Kan Principal Reporter

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The days of scalpers snapping up PC graphics cards seems to be over due to low demand from buyers and thin profit margins from reselling the products. 

“Everyone’s basically over GPUs,” one reseller told PCMag. 

A major sign that scalping has plummeted can be found in the pricing for graphics cards on reselling sites such as eBay. Over the last year, the average selling prices for the latest Nvidia GPUs have fallen back to Earth. 

eBay Terapeak tool
The average selling price for RTX 3070 GPUs on eBay.
eBay Terapeak tool
The average selling price for RTX 3080 GPUs on eBay.

Instead, the eBay pricing is often close to the standard pricing for the GPUs at retailers, especially if you buy a product from Amazon Warehouse, which sells open-box and pre-owned items. This means scalpers can extract little profit from buying and then reselling a new GPU at current cost levels.

At the same time, supplies for GPUs at retailers such as Newegg and Best Buy have significantly improved, giving consumers less reason to buy from resellers. Both retailers have even been offering discounts on some product models.

Newegg website
The various GPUs in stock on Newegg.

“Yea scalping for GPUs is gone,” said Falcodrin Stock Alerts, a GPU restock tracking service. The demand is so low in some cases, buying a graphics card on the reselling site StockX can be even cheaper than buying a brand-new GPU.  

"You can still sell, but for much lower than current new prices. It's making it really difficult for (cryptocurrency) miners to liquidate their cards," Falcodrin added.

We found similar sentiments in a chat room for House of Carts, one of the many “cook groups” online that focus on reselling in-demand goods to consumers. “GPU market is fried and PS5 was only good around Xmas,” wrote one member earlier this week. 

“Rest in peace sweet sweet GPUs,” added another member. 

Discord chatDiscord chatDiscord chat

The one exception has been Nvidia’s Founders Edition graphics cards, particularly the RTX 3080, 3070, and 3060Ti models. These products continue to sell at the lowest prices, meaning scalpers can resell them for a higher profit margin. But the cards remain rare. Best Buy is the only retailer in the US that carries them, and restocks usually occur every month or so. 

Instead of graphics cards, some resellers have shifted to buying NFTs. One reseller, who’s still in high school, told PCMag he’s stopped trying to snatch up video game consoles to focus on trading non-fungible tokens. 

“NFTs are insane. I love them because it’s all online and lots more profit margin,” he said.

The declining interest is good news for PC builders. Vendors such as Corsair are even predicting pricing for the GPUs will dip lower than the manufacturer’s suggested retail price in the coming weeks. In addition, PC builders have been celebrating the downturn facing cryptocurrencies, which might cause many cryptocurrency miners to avoid buying more GPUs.

However, the demand for graphics cards could shoot up again later this year when Nvidia and AMD release next-generation graphics cards. So it may only be a matter of time before scalpers and bots refocus their sights on GPUs.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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