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Corsair: Expect Some GPU Prices to Dip 'Below MSRP' Soon as Prices Normalize

The PC peripheral maker predicts a surge in PC Building is coming on GPU prices normalizing.

 & Michael Kan Principal Reporter

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PC accessory and component vendor Corsair is predicting costs for desktop graphics cards will not only normalize in the coming weeks, but dip below the manufacturer’s suggested retail price. 

“We're pretty convinced they're going to go below MSRP in the next month, certainly by the end of Q2,” Corsair CEO Andy Paul said in an earnings call on Thursday. 

Paul made the statement as the company is predicting the price normalization for graphics cards—usually the most expensive component to a PC—will cause many consumers to build their own desktop rigs. “We expect that with GPUs becoming available and reasonably priced we will see a surge of activity in the second half of 2022 and 2023,” he added. 

A GPU in a PC

Supplies for GPUs have been improving since March. However, pricing has often remained inflated, forcing consumers to pay up to an extra $100 to $200 or more than they should have.

Corsair’s CEO didn’t explain why he believes pricing will normalize soon. But both AMD and Nvidia have said they’ve made progress in improving GPU supplies in recent months. At the same time, retailers including Newegg and Best Buy have been spotted discounting higher-end desktop graphics cards. 

The other looming factor is how next-generation GPUs are expected to launch in September. Hence, the demand for the current-generation products, such as the RTX 3000 series, seems to be falling, according to auction data from eBay. 

Ebay data
Prices for RTX 3070 cards sold on eBay.

Still, the PC market could face some challenges in the coming quarters. The inflation hitting other goods and concerns about an economic recession could cause some consumers to avoid heavy spending. COVID-19 lockdowns in China are also disrupting electronics manufacturing. 

Nevertheless, Corsair is betting PC demand will be strong later this year, especially among the enthusiast crowd. “We're going to have new GPUs and CPUs out (later this year). And some pretty good games coming. So, I think that's when there's going to be a big growth,” Paul added. It's unclear how much these next-generation GPUs will cost, though.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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