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Where's the RTX 3090 Ti? Nvidia Mum on New GPU That Few Will Buy Anyway

The company was supposed to reveal more details about the powerful GPU before the end of January.

 & Michael Kan Principal Reporter

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If you were hoping to learn more about Nvidia’s RTX 3090 Ti graphics card, it looks like you’ll have to wait. 

Nvidia was supposed to release more details about the desktop gaming GPU in late January. But with February just hours away, the company has yet to drop any new information, such as pricing or a launch date. 

Nvidia hasn’t responded to a request for comment, but VideoCardz reports that the company had to delay the RTX 3090 Ti over BIOS and hardware issues. TweakTown also cites an industry source that claimed Nvidia told its GPU partner vendors to pause production on the RTX 3090 Ti.

The RTX 3090 Ti is expected to be Nvidia’s most powerful gaming desktop GPU to date. So far, the company has only said the card will contain 24GB of Nvidia's new "G6" memory type that promises to be the fastest ever. 

But ironically, the RTX 3090 Ti is failing to excite most gamers. That’s because the ongoing chip shortage has made it nearly impossible to purchase the company’s other RTX 3000 graphics card at a reasonable price. 

The RTX 3090 Ti will also do nothing to address the GPU shortage since the card will almost certainly cost $2,000 or more — far above the budget of a normal consumer. Instead, the GPU may be an attractive purchase for cryptocurrency miners, who’ve already been buying up Nvidia graphics cards to mine Ethereum. Hence, the RTX 3090 Ti may end up underscoring everything wrong with today’s market for gaming GPUs.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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