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Read It and Weep: Here's How Bad Nvidia GPU Prices Got in a Single Year

We chart out pricing for various Nvidia RTX 3000 graphics cards from their initial launch to now.

 & Michael Kan Principal Reporter

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If you somehow bought an Nvidia graphics card a year ago, consider yourself lucky. Since then, the market for desktop GPUs has become a depressing mess. Supplies remain thin, scalping is rampant, and price inflation is upon us. 

Case in point: 12 months ago, I scored a Gigabyte RTX 3070 card from Best Buy that cost me $569. Now that same card is listed at $749 due to rising costs and Trump-era tariffs on China kicking back into effect earlier this year.   

But good luck finding the card for even that price. PC graphics cards continue to sell out in minutes, making it incredibly hard to buy one at normal retail value. To obtain the Gigabyte RTX 3070 immediately, you’ll have to try eBay, a third-party dealer, Amazon, or Newegg, where it can cost an eye-popping $1,200 or more. 

To put things in perspective, we decided to chart out the price increases for various Nvidia RTX 3000 graphics cards from GPU vendors such as Asus, EVGA, Gigabyte, and MSI. To do so, we looked at the initial launch price at either Best Buy or Newegg by using tools such as the Internet Archive, PCPartPicker, and news articles from a year ago. 

We then looked up the current retail pricing, and compared it to the costs consumers can find on third-party dealers at Amazon and Newegg. Finally, we included the recent average selling price for each card on eBay using the site’s Terapeak tool. The results are below—try not to cry.


Nvidia RTX 3070 Models

Remember when the RTX 3070 was announced with a $499 starting price? Those days are long gone, unless you can snag a Founders Edition model.

RTX 3070

As you can see, it's best to avoid buying the cards from third-party dealers on Amazon, where prices are worse than those charged by scalpers on eBay, although pricing can quickly fluctuate. (Where it's noted, the terms "Rev 2.0" and "LHR" mean the product listing indicated that the card contains Nvidia's Ethereum hash rate limiter.)


Nvidia RTX 3080 Models

Prices go up again for the more powerful RTX 3080 card, which initially arrived closer to $699.

RTX 3080

Nvidia RTX 3090 Models

Meanwhile, the price increases for the RTX 3090 have skyrocketed by over $500 to more than a $1,000, depending where you buy.

RTX 3090

Nvidia RTX 3060 Ti Models

Sadly, the midrange $399-and-up RTX 3060 Ti now costs closer to a high-end graphics card if you buy from a scalper or third-party dealer.

RTX 3060 ti

The one exception to the inflation has been the Nvidia-branded Founders Edition models sold through Best Buy. Pricing for these limited-editions cards has remained the same through the past year. But to buy one, consumers have often had to wait hours in line or even camp out.

Nvidia's RTX 3060, RTX 3070 Ti, and RTX 3080 Ti graphics cards were not included because they launched earlier this year.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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