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Prices for Graphics Cards and Motherboards Go Up as US Tariffs Kick Back In

An Asus representative announces a price increase for the company's motherboards and GPUs days after the Trump administration's exemption on the tariffs expire.

 & Michael Kan Principal Reporter

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The year 2021 is starting off with some bad news for PC builders. Asus graphics cards and motherboards sold in the US are seeing price increases due to the return of tariffs on certain imports from China.

The issue became apparent on Monday when an Asus marketing representative said the price increases will start appearing in early 2021. “Our new MSRP (manufacturer’s suggested retail price) reflects increases in cost for components. operating costs, and logistical activities plus a continuation of import tariffs,” the Facebook posting said. 

As a result, the company’s RTX 3090 ROG Strix OC Edition graphics card now retails for $1,979—up from $1,799. The Asus KO Nvidia GeForce RTX 3070 OC Edition, meanwhile, has shot up to $639, an increase from $549.

The current pricing on Asus's website.
The current pricing for GPUs on Asus's website. (Credit: Asus)

The tariffs come from the outgoing Trump administration, which imposed a 25% duty on electronic components imported from China in May 2019. Affected products include graphics cards, motherboards, in addition to PC desktop cases and power supply units that output more than 500 watts. 

The White House later granted temporary reprieves on the tariffs, citing requests from US stakeholders, but that exemption lasted only until Dec. 31. So don’t be surprised if you see more price increases in the coming weeks.

That said, many PC manufacturers have been moving their production out from China to neighboring areas, including Taiwan and Southeast Asia. We’ve reached out to the PC manufacturers for comment on the tariffs, and we’ll update the story if we hear back.

In the meantime, the other problem facing PC builders is the lack of supplies. The latest graphics cards from Nvidia and AMD continue to be out of stock at all major retailers, which may persist for the next few months.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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